Thursday, October 18, 2018

MyFavMusic: Just listened to the "I Ain't Marching Anymore" by Phil Ochs on the "I Ain't Marching Anymore" album. Added to my "FOLK FAVS - 1000 Recordings" playlist on Spotify



Fav track from album: I Ain’t Marching Anymore
By Phil Ochs
From the album I Ain’t Marching Anymore

Added to FOLK FAVS - 1000 Recordings playlist by William Hart on October 17, 2018 at 11:07PM

See info on 1000 Recordings

Listen on Spotify

My musical interests on Tumblr






Monday, October 15, 2018

MediaTheory: Diffusion and Consequences of Adoption (W9-P5) F18


If I say popcorn and cell phones, what pops into your mind?  Excuse the pun.  Pop.

Seen the videos on the Internet that show people using cell phones to pop popcorn?

Are there health concerns you have when using cell phones?
That is, is there a serious consequence of us adopting cell phones?

Watch the video and do a little thinking.  






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Think of desirable and undesirable consequences as the good and bad consequences of adopting an innovation.  Desirable = good, positive.  Undesirable = bad, negative.

What would be some desirable or good consequences of university students adopting cell/smartphones?
What would be some undesirable consequences?


As for direct and indirect, think of consequences as chain of consequences.

Adopt an innovation ---> direct consequence  ---> indirect consequence  -----> indirect consequence.

For example, if you adopt a new 3-D HDTV, then you can then you invite all your friends over and be "the talk of the town."  Now, that you are popular among your friends, you fell the pressure to keep inviting your new "friends" over (indirect consequence).  Now you lose time and money time and money entertaining your new friends (indirect consequence).  Which leads to you not having the time to spend on other important things in your life (indirect consequence).  The loss of time is not a direct consequence, but an indirect consequence.

Anticipated consequences are those that you think are going to happen if you adopt the innovation.  The unanticipated consequences are those that you don't see coming.  For example, you adopt that newest, expensive, tech toy and it is great.  You can do all sorts of things with it.  However, you didn't think about the struggle of paying off the bill for the new toy.


Another, especially important consequence of technological adoption.



Quickly browse some the Current News on the Digital Divide

2018 example: Eliminating the digital divide -PBS (see at least first 4 minutes).




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MediaTheory: Diffusion and the Rate of Adoption (W9-P4) F18


What makes an innovation spread?  What makes the rate of adoption increase?  What are the key factors according to diffusion of innovations theory?  What are the characteristics (or attributes) of an innovation that makes it quickly become adopted?  




Specifically, what are the attributes of the innovation that make it spread?

























Let's first think about these attributes in the context of early radio?  Do you see the attributes mentioned in the adoption of early radio.

See from about 0:30 to about 9:00 in the video below.


Now, how do these attributes of an innovation apply to the diffusion of social media like Facebook, Twitter, etc.?




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