Thursday, December 1, 2016

MassMedia: International Journalism: The CNN Effect & the Social Media Effect [VID] (W15-P6) Fa16



In his book, Global Communication: Theories, Stakeholders, and Trends, Thomas McPhail defines the CNN effect as "the process by which the coverage of a foreign event by CNN causes that event to be a primary concern for its audience, which in turn forces the federal government to act."  One could add to the U.S. government, then as part of its foreign policy, may influence foreign governments/peoples through direct action (e.g., war) or through sanctions.  See video clip below.



Does CNN still have this influence on foreign policy?  Any other news networks, U.S. or otherwise, have this influence?  Any other form of media now has this influence?  Think: Arab Spring (see first 2 minutes).  Think: Kony2012 (see short clip).  What role does social media play in shaping foreign policy?  How's that process work?

The "social media effect" is defined here as the process by which the coverage of an event on Facebook, Twitter, YouTube  etc. causes that event to be a primary concern for its audiences around the world, which in turn forces foreign governments to act, thus further influencing the event.

See clip below for more the idea of social media effect.






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MassMedia: Development Communication (cont'd): Entertainment Education (W15-P5) Fa16


The idea of presenting a development message within a fictional program is the type of development communication that is called entertainment education.  The World Bank is a multinational organization that uses entertainment education in their work.  See the video below for examples and background information.




Below is another example of entertainment education.  Tim Reid, noted Norfolk State University alumnus and actor/director/producer, and NSU students (Maryna Kariuk and Shimira Cole) were involved in the making of "Hear My Son".  How exactly is this an example of entertainment education?


Hear My Son from Legacy Media Institute on Vimeo.


Interested in learning more about entertainment education, I'd recommend starting with a book edited by Arvind Singhal, Michael J. Cody, Everett M. Rogers and Miguel Sabido called
Entertainment-Education and Social Change: History, Research, and Practice (Routledge Communication Series)



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MassMedia: Development Communication: "The Ugly American" (W15-P4) [VID] Fa16


When an U.S. American enters another country as a development worker, tourist, etc., they should be conscious and cautious of the "Ugly American" concept.

Counterproductive attitudes that Americans can have about people from other countries?*
  • "Foreigners coming to live in the U.S. should adapt American ways."
  • "Asians do many things backwards."
  • "Much of the world’s population remains underdeveloped because they don’t take the initiative to develop themselves."
  • "Americans have been very generous in teaching other people how to do things the right way."
  • "English should be accepted as the universal language."

Q: Central theme in the counterproductive attitudes expressed above?
A: Ethnocentrism: a belief that your group's ways are the best ways.

Imagine a person working in development communication who heads into a development project abroad with the above attitudes. How would things work out?



The phrase "ugly American" comes, in part, from a 1958 novel about an American who travels abroad and expresses an ethnocentric attitude.  The novel was made into a 1963 film staring Marlon Brando.




Now to another film.  How does Disney's Pocahontas fit into this discussion?

Do you spot the ethnocentric attitude from John Smith in this Pocahontas clip?
(If the video clip does not work, then the Disney's Pocahontas film can be found on sites like Netflix.  If you find the full film see the segment from about 35:45 to about 40:00.)



Given the similarity between Pocahontas and Avatar (see below), then you might explore the "ugly Earthling" aspects of Avatar.  Can you think of other related films?




* Of course, this could go the other way. People in other countries can have ethnocentric views toward the U.S. --  The ugly _____.


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