MediaTech: The Evolution of MediaTech: The Third Screen (W15-P5) Fa16

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.  Or do they go extinct?


Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?




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MediaTech: The Evolution of MediaTech: Memes and Temes (W15-P4) Fa16

Now take those basic ideas of biological evolution and see how they apply it specifically to technological evolution.  What do Kelly and Blackmore add to this theoretical perspective?

First, "Kevin Kelly on how technology evolves"
(You may want to start the Kelly video at about 8:20.)



 Second, "Susan Blackmore on memes and 'temes'"





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MediaTech: The Evolution of MediaTech: Genes (W15-P3) Fa16

Previous posts have offered theories for how technologies come to be and develop over time.  We've discussed, for example, Winston's model and we've discussed the Rogers' Diffusion of Innovations.  We now turn to our last theory -- technological evolution.


This theory is based on the biological theory of evolution.  One of the best explanations of biological evolution and the mechanism that drives evolution is found in Carl Sagan's Cosmos video series which was based on the book Cosmos. In the following video Sagan describes the process of artificial selection.  As you are watching this clip from Cosmos, be sure to identify and be able to explain the mechanism that drives evolution. Does this mechanism explain technological evolution?  Do technologies evolve?

Let's start first in Japan some time ago and the story of a drowned boy-emperor, a small crab and the idea of artificial selection.








Let's look at evolution in another way, noting especially the steps in the process.

Evolution is a process.  What are the steps in the process?

In this short clip the process is explained in a different way. Slow the process down and catch each step. It starts with organisms vary.



Now, instead of rabbits, what if we were talking about mobile phones or any other media technology?

Would the process be similar?  How so?

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MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (W15-P2) Fa16

Recall...

Burke's approach most relates to the last reason.

To best get a sense of Burke's approach to technological development, it would be helpful to see an example.  In an episode of his 1970s TV series Connections he traced the development of TV and film back to the cannonball.

What does a cannonball have to do with TV and film?

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MediaTech: Connection - Past & Future: Previous Theories (W15-P1) Fa16

Time to add another theory to our understanding of how technologies develop.

Enter Mr. Burke.

Don't forget The Evolution of Technology discussed recently.

But first, a quick review.

Also add to this list "technology evolution" to be covered after Burke's approach.

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MediaTech: The Evolution of MediaTech: The Third Screen (W15-P5) Fa15

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.  Or do they go extinct?


Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?




Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech: Memes and Temes (W15-P4) Fa15

Now take those basic ideas of biological evolution and see how they apply it specifically to technological evolution.  What do Kelly and Blackmore add to this theoretical perspective?

First, "Kevin Kelly on how technology evolves"
(You may want to start the Kelly video at about 8:20.)



 Second, "Susan Blackmore on memes and 'temes'"




Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech: Genes (W15-P3) Fa15

Previous posts have offered theories for how technologies come to be and develop over time.  We've discussed, for example, Winston's model and we've discussed the Rogers' Diffusion of Innovations.  We now turn to our last theory -- technological evolution.


This theory is based on the biological theory of evolution.  One of the best explanations of biological evolution and the mechanism that drives evolution is found in Carl Sagan's Cosmos video series which was based on the book Cosmos. In the following video Sagan describes the process of artificial selection.  As you are watching this clip from Cosmos, be sure to identify and be able to explain the mechanism that drives evolution. Does this mechanism explain technological evolution?  Do technologies evolve?

Let's start first in Japan some time ago and the story of a drowned boy-emperor, a small crab and the idea of artificial selection.








Let's look at evolution in another way, noting especially the steps in the process.

Evolution is a process.  What are the steps in the process?

In this short clip the process is explained in a different way. Slow the process down and catch each step. It starts with organisms vary.



Now, instead of rabbits, what if we were talking about mobile phones or any other media technology?

Would the process be similar?  How so?

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (W15-P2) Fa15

Recall...

Burke's approach most relates to the last reason.

To best get a sense of Burke's approach to technological development, it would be helpful to see an example.  In an episode of his 1970s TV series Connections he traced the development of TV and film back to the cannonball.

What does a cannonball have to do with TV and film?




Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: Connection - Past & Future: Previous Theories (U15-P1) Fa15

Time to add another theory to our understanding of how technologies develop.

Enter Mr. Burke.

Don't forget The Evolution of Technology discussed recently.

But first, a quick review.

Also add to this list "technology evolution" to be covered after Burke's approach.

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech: The Third Screen (U11-P3) Fa14

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.  Or do they go extinct?


Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?






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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech: The Process of Evolution (U11-P2) Fa14

Evolution is a process.
What are the steps in the process? Recall the steps in the Blackmore video clip in a previous post?

In this short clip the process is explained in a different way. Slow the process down and catch each step. It starts with organisms vary.



Now, instead of rabbits, what if we were talking about mobile phones or any other media technology?
Would the process be similar?  How so?

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech: Genes, Memes and Temes (U11-P1) Fa14

Previous posts have offered theories for how technologies come to be and develop over time.  We've discussed, for example, Winston's model and we've discussed the Rogers' Diffusion of Innovations.  We now turn to our last theory -- technological evolution.


This theory is based on the biological theory of evolution.  One of the best explanations of biological evolution and the mechanism that drives evolution is found in Carl Sagan's Cosmos video series which was based on the book Cosmos. In the following video Sagan describes the process of artificial selection.  As you are watching this clip from Cosmos, be sure to identify and be able to explain the mechanism that drives evolution. Does this mechanism explain technological evolution?  Do technologies evolve?




Now take those basic ideas of biological evolution and see how they apply to technological evolution.  What do Kelly and Blackmore add to this theoretical perspective?

First, "Kevin Kelly on how technology evolves"
(You may want to start the Kelly video at about 8:20.)



 Second, "Susan Blackmore on memes and 'temes'"




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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: Connection - Past & Future: The Trigger Effect and the Future (U13-P4) Fa13

Now, back to the Trigger Effect.


Start at about 3:40 and play to the end.



What are the ways by which changes comes about?  Still happening today?



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MediaTech: Connection - Past & Future: Cannon Balls, TV and Film (U13-P3) Fa13

How are cannon balls connected to film and television?
Can you make the connections using Burke's approach?














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MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (U13-P2) Fa13

Recall...

What's the "Trigger Effect" that Burke speaks of?


Play video from 0:00 to about 4:50.



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MediaTech: Connection - Past & Future: Previous Theories (U13-P1) Fa13

Time to add another theory to our understanding of how technologies develop.

Enter Mr. Burke.

Don't forget The Evolution of Technology discussed recently.

But first, a quick review.

Also recall "technology evolution" covered last week.  Be sure to add this one to the list.

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech and You: The Third Screen and You (U12-P3) Fa13

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.


Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?



What could a media professional do to develop content and applications for this third screen?
If a 12 year-old, middle school student can do it, so can you.  Got an idea for an app?  Why not develop it?  Need help, let me know.




"The process to develop an iPhone app is not as hard or as simple as one might think."
How to develop an app?  Read and study the steps in this article.  Many of the steps you can handle on your own, but you may need to get help on some of them.  Got an idea for an app?  Why not develop it?  Need help, let me know.

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech and You: The Process of Evolution (U12-P2) Fa13

Evolution is a process.
What are the steps in the process? Recall the steps in the Blackmore video clip in a previous post?

In this short clip the process is explained in a different way. Slow the process down and catch each step. It starts with organisms vary.



Now, instead of rabbits, what if we were talking about mobile phones or any other media technology?
Would the process be similar?  How so?


Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MediaTech: The Evolution of MediaTech and You: Genes, Memes and Temes (U12-P1) Fa13

Previous posts have offered theories for how technologies come to be and develop over time.  We've discussed, for example, Winston's model and we've discussed the Rogers' Diffusion of Innovations.  We now turn to our last theory -- technological evolution.


This theory is based on the biological theory of evolution.  One of the best explanations of biological evolution and the mechanism that drives evolution is found in Carl Sagan's Cosmos video series which was based on the book Cosmos.

As you are watching this clip from Cosmos, be sure to identify and be able to explain the mechanism that drives evolution.  Does this mechanism explain technological evolution?



Now take those basic ideas of biological evolution and see how they apply to technological evolution.  What do Kelly and Blackmore add to this theoretical perspective?

First, "Kevin Kelly on how technology evolves"
(You may want to start the Kelly video at about 8:20.)

 Second, "Susan Blackmore on memes and 'temes'" Share this post with others. See the Twitter, Facebook and other buttons below. Please follow, add, friend or subscribe to help support this blog. See more about me at my web site WilliamHartPhD.com.