Monday, November 12, 2012

Mass Media in the News (Week of 11/11/12) - Election Ads, Jumping the Shark & Other News




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11 comments:

  1. In the videos in the article 5 Lessons Marketers….the two videos are good examples of what works and what doesn’t. The first anti-Obama ad is to specific as in only a limited number of people will be able to empathize with the woman in the video. People may emphasize with them message, but having it delivered via a single person, of a specific race, may limit the strength of the message. In the second message, the anti-Romney ad, there are a number of people, giving a message that is more specific to a situation that actually happened. People can see the resulting harm to a large group of people.

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  2. In re Who Spent More….I believe Obama had to spend more because he wasn’t coming in new, he had to convince people to trust in him again. It’s one thing to come in fresh as Romney new (new as in new to this position), and it’s another thing to have to prove to people to trust in you despite the fact that you may not have come through for them the first time. It would take more than twice the amount of advertisements to relay that message.

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    1. What is of most importance, in my opinion, is where the money was spent. As students of media, we have all studied the paradigm shifts in media consumer preferences from newspaper circulation to internet use. As an advertiser selling a product, it's important to brand yourself on the medium where most of your target demographic spends the most time.

      Also, it is to be expected that more money is spent with each election. Annual inflation increases dictate that advertising rates increase. John F. Kennedy spent more on advertising than Woodrow Wilson (and George W. Bush spaent more than his father).

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  3. In re: Geographers Create Map…. Etc. One of my favorite lines from the movie Broken Arrow is “I don't know what's scarier, losing nuclear weapons, or that it happens so often there's actually a term for it.” This story reminds me of this because I don’t know what’s worse – the fact that there are so many racist comments that someone felt the need to count and categorize them, or the fact that I actually felt the need to see the map.

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  4. In re: TV Writer Behind ‘Happy Days’ etc., I happen to be old enough to have seen the original episode (as opposed to the reruns) of the episode when Fonzie jumped the shark and I didn’t feel at the time that the show was at a decline at that time. I have since used the term myself when I thought that other shows were “jumping the shark”, and most of the time it’s true. It’s usually when you feel like a show has been on the air too long and they have run out of any new ideas.

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    1. Just read a review of last night's (11/15) episode of The Big Bang Theory and in one review the reviewer said that he was afraid that the show had "jumped the alien" -- a) a reference to a joke played by a character on the show involving an alien and b) referring to Happy Days and "jumping the shark". Weird coincidence.

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  5. 5 Lessons Marketers Can Learn From Obama’s Victory

    I believe that marketers are not the only ones who could learn from the success of President Obama's campaign (and the failure of Mitt Romney's). Any organization seeking to target broad demographics could benefit from these "lessons", and companies relying too heavily on a narrow demographic might learn the importance of reaching out to fresh consumers (i.e. Newsweek).

    The lessons basically highlight what media marketers have been preaching to clients for the past decade. In order to attract a broader consumer base, you have to implement a mixed media campaign across various media platforms that reaches a diverse population, with messages tailored specifically to the demographic most likely to use that medium. You're not going to sell many Rolls Royces on Facebook, nor are you likely to attract many $10,000 donations. But, you can certainly get 100,000 people to donate $5.

    Also, your message (advertising) must answer questions that consumers might ask. It can no longer be assumed that an ambiguous message will be understood by everyone who sees or hears it. This is akin to an elitist mentality and leads to a form of exclusion, with the larger portion of those receiving the message feeling like "They're not talking to me." Romney's campaign strategists could learn a great deal by studying mass society theory.

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  6. 5 Lessons Marketers Can Learn From Obama's Victory:

    I think this election has gained the most support and advertising from Facebook and other social networks. Obama himself was tweeting and keeping the people up to date about the election and what was going on.

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  7. Who Spent More on Online Ads This Election:

    It doesn't surprise me that Obama had more online advertisements. He was showing that he really wanteded a second chance during this election.

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  8. Obama photo a social-media sensation:

    I admire Obama and Michelle's relationship. They show the meaning of true love. Michelle gives Obama her full support and she is the only First Lady that goes above and beyond as a president's wife. I just absolutely love them.

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  9. Birther Joke in Macy's Ad Sparks Petition to Have Donald Trump Fired

    It is amazing to me that Donald Trump continues to have significance in the media. Certainly, he's an exceptional businessman and has made millions by branding himself. But, he is really about as relevant to real media as the Kardashians or Paris Hilton (who seems to have worn out her 15 minutes of fame). I never understood what made him important to politics, or any real issues for that matter.

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