Friday, August 30, 2013
MediaTech: Diffusion of Innovations and the History of Media Tech (U2-P4) Fa13
Rogers' Diffusion of Innovations
“the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).
The graph above shows how people in a society over time adopt an innovation.
At first nobody had a TV in the U.S., but over time...
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Source: Diffusion of Innovations, 5th Edition
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