WedDesign: Intro to Internet - Communication: Verbal and Visual Definitions (W2-P1) Sp18

Let's start with some basic definitions.

Communication vs. Communications

Communication: “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior” (Merriam-Webster).

Communications: _________

Communications: (a) “a system (as of telephones, or computers) for transmitting or exchanging information.“  (b) “the technology of the transmission of information (as by print or telecommunication)” (Merriam-Webster).

To see the difference, boil each definition down to one word. If you were forced to choose one word, what would it be?

Now, let’s cover two models and compare them. You can think of models as visual definitions.

Shannon-Weaver Model

Source: https://commons.wikimedia.org/wiki/File:Model_Matematikal_Komunikasi.jpg

Schramm Model

Source: https://commons.wikimedia.org/wiki/File:Schramm_Communication_Model.svg

Note on Wilbur Schramm

"Wilbur Schramm was the founder of communication study.  If his contribution to the field could somehow be removed, there would not be a field of communication study.  It is doubtful that anyone else could have founded the field" (p. 476).

Whether we accept this fully or to a lesser degree, we still owe Schramm some respect and appreciation for his contributions.  He is a key part of our intellectual family.  The founding father?

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