Sunday, November 16, 2014

MediaTech: The Evolution of MediaTech: The Third Screen (U11-P3) Fa14

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.  Or do they go extinct?

Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?

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