Entertainment Education is "the process of purposely designing and implementing a media message both to entertain and educate" (Singhal & Rogers, 1999, p. 9).
Entertainment education is "the intentional placement of educational content in entertainment messages" (Singhal & Rogers, 2002, p. 117).
"Entertainment-education (E-E) is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members’ knowledge about an educational issue, create favorable attitudes, shift social norms, and change overt behavior (Singhal & Rogers, 1999; Singhal & Rogers, 2002)" (Singhal, Cody, Rogers & Sabido, 2003, p. 5).
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