Sunday, January 4, 2009

"Testing Roger's Diffusion of Innovation Concepts"

What similar research has been done on students as the adopters?

Abstract: "Our exploratory study investigated Roger’s diffusion of innovation framework (Rogers 2003) that in an academic setting. We hypothesized that the adoption of software and hardware will be influenced by the faculty member’s perceptions of its (1) relative advantage, (2) compatibility with current teaching methods and technologies, (3) complexities, (4) trialability, (5) observability, and (6) variables reflecting the nature of the social system including reward structures, technical support, and demographic categorical data. We surveyed faculty (n = 306) in liberal arts and sciences departments using a mail survey using the total design method and obtained a 56% response rate. Perceived relative advantage, perceived compatibility, observability, and years teaching at the university produced an R2 of .202 for the adoption of hardware. Perceived relative advantage, perceived compatibility, observability, rewards, years teaching at the university, and percentage of time devoted to research produced an R2 of .30."

Zimmerman, D. and Yohon, T. , 2008-05-22 "Testing Roger's Diffusion of Innovation Concepts: Faculty Adoption of Information Technology for Teaching" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2008-12-10 from

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