Monday, November 10, 2014

MediaTech: Social Media and Web 2.0: Consequences of Diffusion and Innovation Attributes (U10-P3) Fa14

Previously we have noted that when a person or a society adopts an innovations, there are consequences. What are some consequences of adopting social media based on recent research?

Now, let's shift gears, but stay with diffusion of innovations and social media.  The adoption of social media has greatly increased in the past decade or so.  People have adopted social media more quickly than any other past media technology (radio, TV, etc.).  Why?   What makes an innovation spread?  What makes the rate of adoption increase?  What are the key factors according to diffusion of innovation theory?  What are the characteristics (or attributes) of an innovation that makes it quickly become adopted?  

Specifically, what are the attributes of the innovation that make it spread?

How do these attributes of an innovation apply to the diffusion of social media like Facebook, Twitter, etc.?

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