Wednesday, September 9, 2015

MediaTech: Diffusion of Innovations and the History of Media Tech (W3-P4) Fa15

Rogers' Diffusion of Innovations
“the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).

The graph above shows how people in a society over time adopt an innovation.

At first nobody had a TV in the U.S., but over time...

How does this theory help us understand how media technologies develop?  Does it help us understand the future of media technologies?

Source: Diffusion of Innovations, 5th Edition

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