The idea of presenting a development message within a fictional program is the type of development communication that is called entertainment education. The World Bank is a multinational organization that uses entertainment education in their work. See the video below for examples and background information.
Below is another example of entertainment education. Tim Reid, noted Norfolk State University alumnus and actor/director/producer, and NSU students (Maryna Kariuk and Shimira Cole) were involved in the making of "Hear My Son". How exactly is this an example of entertainment education?
Hear My Son from Legacy Media Institute on Vimeo.
Interested in learning more about entertainment education, I'd recommend starting with a book edited by Arvind Singhal, Michael J. Cody, Everett M. Rogers and Miguel Sabido called
Entertainment-Education and Social Change: History, Research, and Practice (Routledge Communication Series)
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See more about me at my web site WilliamHartPhD.com.