Winston's model explains how media technologies develop from ideas to diffusion. The story begins at the bottom left of the figure and ends at the upper right of the figure.
According to Winston's model a new technology starts (1) as an idea based on science and then (2) develops into early prototypes. As a technology develops it faces some social pressures ((3) does society see a need for it and (4) will powerful competitors or the government attempt to repress the technology?). The technology will then (5) diffuse through a society and may (6) spin-off related technologies.
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Source: Media Technology and Society: A History From the Telegrapph to the Internet
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