Sunday, November 29, 2009

Call to Attention: The Call of Duty Video Games

Call of Duty: Modern Warfare 2Call of Duty: Modern Warfare 2According to a recent Activision press release the six video games in the Call of Duty franchises have sold over 55 million units worldwide. After you do the math that is $3 billion in retail sales worldwide.

We need some points of comparison. The Call of Duty sales do not, for example, match the total world-wide box office earnings for the 6 Star Wars films or the 6 Harry Potter films but, they are getting closer. The Call of Duty franchises does, however, surpass the 3 Pirates of the Caribbean films or the 3 The Lord of the Rings films in gross sales world-wide (see top grossing film franchises).

Also, according to the press release, the latest installment in the series, Call of Duty:Modern Warfare 2, earned $550 million in world-wide sales in the first five days, "the biggest entertainment launch in history." As another point of comparison, the recent release of The Twilight Saga: New Moon only reached $338 million in world-wide sales in 8 days.* New Moon is "the third highest-grossing opening behind only The Dark Knight and Spider-Man 3."
More interestingly, Bobby Kotick, CEO of Activision Blizzard, Inc. said "If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."

With numbers and statements like these, video games deserve some attention, yes?

An extra: A Video Review of Call of Duty:Modern Warfare 2

* In fairness, New Moon was not released in all countries on the same day. However, even considering this staggered release Call of Duty: Modern Warfare 2 is at least comparable.

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