Monday, February 20, 2012

GlobalMedia: Definitions and Metaphors for Culture (U3-P2)

What is culture?

There are hundreds of definitions of culture in the literature.
Let's use this one:

Culture is a set of shared knowledge that influences a particular group of people’s behavior. (Hart)

Hofstede's Computer Metaphor:
Culture is the software of the mind.
We are programmed by our experiences.

Created by Uwe Kils 
The Iceberg Metaphor of Culture
"Above the waterline—what we can see; behaviors that are visible.
Below the waterline—what we cannot see; behaviors that are not visible or that do not make sense."

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site

No comments:

Post a Comment

Thank you for your comment.
Your comment will be reviewed.
If acceptable, it will be posted after it is carefully reviewed. The review process may take a few minutes or maybe a day or two.