Thursday, February 14, 2013

GlobalMedia: Development Communication: Some Key Terms (U5-P1) Sp13

Define/explain the terms development, development communication and development journalism.

Development: "purposive changes undertaken in a society to achieve what may be regarded generally as a different ('improved') state of social and economic affairs"(Hernández-Ramos & Schramm, 1989).

Development projects typically focus on certain areas/issues of a society (e.g. agriculture, health, nutrition, family planning, women's empowerment, etc.)

Development communication: the use of communication technology and principles to aid in the development of a society.

Development journalism: a 'branch' of development communication in which news media are used.
Journalism: "the collection and editing of news for presentation through the media"(M-W Dictionary)

Your Development Project

If you had lots of money (through a grant, etc.) and you wanted to do good in the world, what would you do?  If you wanted to help with some health issue in another country, what would you do?
If you wanted to help and you wanted to put your media knowledge and media skills to use, what would you do?

So, what ideas did you come up with?  How would you do development communication?  Maybe a P.S.A. that presents the facts?  Did you think about putting a development message inside of  TV or radio drama?

Entertainment Education

The idea of presenting a development message within a fictional program is the type of development communication that is called entertainment education.  The World Bank is a multinational organization that uses entertainment education in their work.  See the video below for examples and background information.

Below is another example of entertainment education.  Tim Reid, noted Norfolk State University alumnus and actor/director/producer, and NSU students (Maryna Kariuk and Shimira Cole) were involved in the making of "Hear My Son".  How exactly is this an example of entertainment education?

Hear My Son from Legacy Media Institute on Vimeo.

Interested in learning more about entertainment education, I'd recommend starting with a book edited by Arvind Singhal, Michael J. Cody, Everett M. Rogers and Miguel Sabido called
Entertainment-Education and Social Change: History, Research, and Practice (Routledge Communication Series)

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