Thursday, February 7, 2013

GlobalMedia: Intercultural Com: Definitions and Metaphors for Culture (U4-P2) Sp13


What is culture?

There are hundreds of definitions of culture in the literature.
Let's use this one:

Culture is a set of shared knowledge that influences a particular group of people’s behavior (Hart).


Metaphors of Culture

  • Hofstede's Computer Metaphor:
    • Culture is the software of the mind.
    • We are programmed by our experiences.
  • Hofstede's Game Metaphor:
    • Culture is is 'the unwritten rules of the social game'.
  • The Iceberg Metaphor of Culture
    • "Above the waterline—what we can see; behaviors that are visible.
    • Below the waterline—what we cannot see; behaviors that are not visible or that do not make sense."


File:Iceberg.jpg
Created by Uwe Kils 

















































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