Tuesday, October 29, 2013

MediaTech: Social Media and Web 2.0: Diffusion Attributes (U10-P4) [SLIDES] fa13

What makes an innovation spread?  What are the key factors according to diffusion of innovation theory?

Specifically, what are the attributes of the innovation that make it spread?

How do these attributes of an innovation apply to the diffusion of social media like Facebook, Twitter, etc.?

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