Sunday, February 2, 2014

GlobalMedia: Music, MTV & Global Media: Global Media, Music & the Future (U3-P5) Sp14

Global Media, Music and the Future

Crother's Emerging Developments especially relevant to music

  • The global demand for other American products, like clothing styles and brands, restaurants and sports, is also likely to grow over time.
  • Social networking will continue to be a platform for the spread of information, products, cultural styles, and political and social change around the world.
  • The YouTube-ification of entertainment is likely to expand.
  • Challenges to American movies, music, and television programs will arise for a variety of economic, political, and cultural reasons, leading to new alliances seeking to limit the effects of American popular culture within their communities.
  • Increased exposure to American popular culture will encourage the development of hybrid forms that have value to local cultures.
  • Just as other cultures can adopt and integrate American programming, American culture can adapt and integrate entertainment forms originated elsewhere.
  • Pop cultural interchanges can create economic and cultural bonds among people that may not be represented by political institutions.
  • American popular culture may facilitate the emergence of a global culture, at least to a limited extent.
  • Cultural integration is more likely within and among components of the Global North than it is within and among the Global South, thereby deepening the gap between north and south.
  • Resistance to the spread of American popular culture, whether organized by states or by citizens, is likely to be hard.
  • Nothing is inevitable about globalization and American popular culture.

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