Tuesday, August 30, 2011

InterculturalCom: Why Study Intercultural Communication? (U1-P6)

It is imperative to study intercultural communication.
What does imperative mean? Imperative: "impossible to deter or evade” (Dictionary.com).

    Intercultural Communication in Contexts 4th edition
  • Technological imperative
    • Communication Technology
    • Transportation Technology
  • Demographical imperative (in U.S.)
    • U.S. Demographics (e.g., raise in Hispanic pop.)
    • Immigration
  • Economic imperative (globalization)
  • Peace imperative
  • Self-awareness imperative
  • Ethical imperative

Source: Intercultural Communication in Context by Martin and Nakayama

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