Wednesday, August 31, 2011

MediaTech: Key Theories Related to Media Tech (U1-P5)

What are some key theories related to communication/media technology?
  • Diffusion of Innovations
  • Social Construction of Technology
  • Technological Determinism
  • Winston’s Model Communication Technology Development
  • Others...

Examples:

Rogers' Diffusion of Innovations
“the process by which an innovation is communication through certain channels over time among the members of a social system.”(Rogers).





Winston’s Model Communication Technology Development
Winston's models explains how technologies develop from idea to prototype to diffusion.





Media Technology and Society: A History From the Telegrapph to the Internet



Media Technology and Society: A History From the Telegrapph to the Internet by Brian Winston.





More details on these theories later.


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