Wednesday, August 31, 2011

MediaTech: What is Communication? What is Technology? (U1-P3)

What is Communication?
“Human communication is the process through which individuals – in relationships, groups, organizations, and societies – respond to and create messages to adapt to the environment and one another” (Ruben & Steward).

What is Technology?
DIFFUSION OF INNOVATIONS, 4TH ED.“a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome”(Rogers).

"Tech" in the Dictionary: ( and Merriam-Webster...)

How's the term "technology" used on Twitter right now.

So, given the above definitions, what is communication technology?  Media technology?

Is a pencil a technology?  Is it a communication technology?


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