Thursday, August 25, 2011
Textbooks I Use in My MediaTech Course
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
DIFFUSION OF INNOVATIONS, 4TH ED.
My undergraduates read the first book (Broadcasting, Cable, the Internet and Beyond)
My graduates read both.
I use a slightly older editions and encourage students to get a used copy. This approach saves students a lot of $$. Instead of $105, they pay $5. There may be some drawbacks, but those huge savings outweigh the drawbacks.
One of those drawbacks is the fact that an older textbook would not be up to date. However, I take care of that in lecture with coverage of current media tech news, etc.