Wednesday, September 7, 2011
MediaTech: Diffusion of Innovations and the History of Media Tech (U2-P4)
Rogers' Diffusion of Innovations
“the process by which an innovation is communication through certain channels over time among the members of a social system.”(Rogers).
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Source: Diffusion of Innovations, 5th Edition
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