Wednesday, September 7, 2011

MediaTech: Diffusion of Innovations and the History of Media Tech (U2-P4)

Rogers' Diffusion of Innovations
“the process by which an innovation is communication through certain channels over time among the members of a social system.”(Rogers).

How does this theory help us understand how media technologies develop?  Does it help us understand the future of media technologies?

Source: Diffusion of Innovations, 5th Edition

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