Wednesday, September 14, 2011

MediaTech: Innovation Adoption & Development: Rogers Decision (U3-P1)

Rogers’ model for the adoption decision process

What are the steps in the adoption process?
  1. "Knowledge - learning about the existence and function of the innovation
  2. Persuasion - becoming convinced of the value of the innovation
  3. Decision - committing to the adoption of the innovation
  4. Implementation - putting it to use
  5. Confirmation - the ultimate acceptance (or rejection) of the innovation”

Source: Diffusion of Innovations, 4th ed.

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