Wednesday, November 30, 2011

MediaTech: Connection - Past & Future: The Trigger Effect and the Future (U10-P4)

Back to the Trigger Effect.


Start at about 3:40 and play to the end.



What are the ways by which changes comes about?  Still happening today?


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MediaTech: Connection - Past & Future: Cannon Balls, TV and Film (U10-P3)

How are cannon balls connected to film and television?
Can you make the connections using Burke's approach?












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MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (U10-P2)


Recall...

What's the "Trigger Effect" that Burke speaks of?


Play video from 0:00 to about 4:50.


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MediaTech: Connection - Past & Future: Previous Theories (U10-P1)


Time to add a theory to our understanding of how technologies develop.
Enter Mr. Burke.

But first, a quick review.





Also recall "technology evolution" covered last week.



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Wednesday, November 16, 2011

MediaTech: The Evolution of MediaTech and You: The Third Screen and You (U9-P2)

So, according the previous post, technologies evolve.  New ones are created and some old ones go extinct.


Focusing specifically on media technologies, what new media tech has evolved recently?  Is there a new species of media tech?  It could be argued that "the third screen" is a new species.  Martin writes about it in his book, The Third Screen: Marketing to Your Customers in a World Gone Mobile.   What is the third screen and how has it evolved?  And, what does it have to do with your future?  What do you see evolving in the future?  Do you see a fourth screen?  No screen? What is the connection between your future and the future of media tech?



What could a media professional do to develop content and applications for this third screen?
If a 12 year-old, middle school student can do it, so can you.  Got an idea for an app?  Why not develop it?  Need help, let me know.



"The process to develop an iPhone app is not as hard or as simple as one might think."
How to develop an app?  Read and study the steps in this article.  Many of the steps you can handle on your own, but you may need to get help on some of them.  Got an idea for an app?  Why not develop it?  Need help, let me know.

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MediaTech: The Evolution of MediaTech and You: Genes, Memes and Temes (U9-P1)


Previous posts have offered theories for how technologies come to be and develop over time.  We've discussed, for example, Winston's model and we've discussed the Rogers' Diffusion of Innovations.  We now turn to our last theory -- technological evolution.


This theory is based on the biological theory of evolution.  One of the best explanations of biological evolution and the mechanism that drives evolution is found in Carl Sagan's Cosmos video series which was based on the book Cosmos.

As you are watching this clip from Cosmos, be sure to identify and be able to explain the mechanism that drives evolution.  Does this mechanism explain technological evolution?



Now take those basic ideas of biological evolution and see how they apply to technological evolution.  What do Kelly and Blackmore add to this theoretical perspective?

First, "Kevin Kelly on how technology evolves"



Second, "Susan Blackmore on memes and 'temes'"



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Wednesday, November 9, 2011

MediaTech: Social Media and Web 2.0: Social Media Training (A Beginning) (U8-P3) [SLIDES]


Note: The above is a presentation that I recently gave to a group of professors who had an interest in using social media and Web 2.0 in their teaching and research.  However, this same presentation can be slightly modified to include the use of social media and Web 2.0 by students and others.

As the slides says, the benefits of social media use, won't come without some work. Some learning and work required.

So, let's do that.

Let's see how you can use social media and Web. 2.0 to help build your expertise in a certain field.
Knowledge is power, so they say.  But, how do we gather that knowledge?  It is always changing.

Set-Up:


Next:

  • Follow one or two people/organizations on Twitter.
  • Use Twitter's search feature to see what people are saying about topics.
  • Within your Google/Gmail account, go to "More" and go to Google Reader.
  • Subscribe to an RSS feed that you have an interest in.
  • Within Reader, click on "Browse for stuff" and then "Search" and set up a subscription  to tweets that mention a keyword.
  • Now, go to your Diigo or Delicious account and bookmark a few web sites or news stories that you have an interest in.
  • Lastly, go to Ifttt and set up a connection between Reader and Diigo (or Delicious). This connection will allow you to "star" and item in Reader and it will automatically be bookmarked in social bookmarking site.
  • As you can see, there are plenty of other things to explore within Twitter, Reader, Diigo, Delicious and Ifttt.  Go to it, if you have the interest.  Let me know if I can help more.  



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MediaTech: Social Media and Web 2.0: Social Media Use by Mass Comm Departments (U8-P2) [SLIDES]


So, if mass comm departments are not training students in social media, what needs to be done?
Obviously, more social media training.  So, let's do that.  <Next Slide>




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MediaTech: Social Media and Web 2.0: Intro (U8-P1)

What is social media?

"The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as 'a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.'" (Wikipedia).

So, Web 2.0 has something to do with social media. What is Web 2.0?

"The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies" (Wikipedia)

So, if this is Web 2.0, what was Web 1.0?
How do social networking sites like Facebook and Twitter fit in here?


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Media Tech in the News for the Week of Nov. 6, 2011 [VID] Techno-Curmudgeons and Steve Jobs, The Tweaker?

THIS WEEK...

Techno-Curmudgeons


Louis CK hates cellphones, Andy Rooney did too - MSNBC
Andy Rooney, wry '60 Minutes' commentator, dies - Entertainment - Television - TODAY.com



Where would you place Louis CK and Andy Rooney in Rogers' adopter categories?

In Other News...

More on Steve Jobs (Past/Future)...

See even more media technology in the news from the past week and earlier on my "hand-picked" MediaTech in the news bookmarks on Diigo.
Also check out past "Media Tech in the News" posts.
The Media Tech in the News posts are "published" every Tuesday evening (or early Wednesday).
Please help this to continue. Words of encouragement and constructive criticism welcomed.  Comment below.

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Tuesday, November 8, 2011

Intercultural Communication in the News for the Week of Nov. 6, 2011 [VID] Stewart, Cain and Trump


In Politics/Entertainment (Politainment?)...

Jon Stewart's Segment About Herman Cain's Sexual Harassment Accusations (10/31/11)


From The Desk Of Donald Trump: Jon Stewart (11/0111)


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Wednesday, November 2, 2011

MediaTech: TV Tech: How HDTV Works (U7-P6) [VID]






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MediaTech: TV Tech: The Evolution of TV (U7-P5) [VID]



How has TV evolved?  When watching this what changes do you spot?  What features change?
Is it helpful to think of media technology evolving?
Along with Winston's model, Diffusion of Innovations, etc., we'll add the evolution of tech as another theory that helps explain how and why media tech develops and spreads throughout society.

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MediaTech: TV Tech: How Cable TV Works (U7-P4) [VID]



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MediaTech: TV Tech: How TV Works (More Recent) (U7-P3) [VID]




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MediaTech: TV Tech: Pixels, Persistence of Vision, etc.--- (U7-P2) [VID]



Pixels and Persistence of Vision
Black and White TV Screens
Bright and Dark



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MediaTech: TV Tech: How Early TV Worked (U7-P1) [VID]


How does/did TV work/worked?  What is the process?  What are the steps?



For next video start at about 40 seconds in.


If you are interested: "The Origins of Television" Discovery Channel clip

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MediaTech in the News for the Week of Oct. 30, 2011 [VID] - Zeebox, Google TV, etc.

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THIS WEEK...

TV Tech



Our continuing series on Steve Jobs and Apple

You, the Innovator


See even more media technology in the news from the past week and earlier on my "hand-picked" MediaTech in the News Delicious bookmarks.
Also check out past "Media Tech in the News" posts.
The Media Tech in the News posts are "published" every Tuesday evening (or early Wednesday).
Please help this to continue. Words of encouragement and constructive criticism welcomed.  Comment below.

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Tuesday, November 1, 2011

InterculturalCom: Culture Shock: The W-Curve (U10-P3)



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IntercultualCom: Culture Shock: What is Culture Shock? (U10-P2)






This is a clip that I edited and posted on YouTube. I use this clip in my Intercultural Communication course to introduce students to culture shock. 

What is culture shock?
What are the "symptoms" of culture shock?
How do you lessen culture shock?

The instructional video that this clip comes from appears to be no longer available for purchase.  If you can find a copy available in a library, I'd recommend it.  Berry's comments are especially insightful.  The video was titled "World Within Reach."


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InterculturalCom: Culture Shock: Process of Cultural Adjustment (U10-P1)



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Intercultural Communication in the News for the Week of October 30, 2011 [VID] - Halloween Costumes, Japanese Sleeping and Reformed Skinhead


On Campus...


Halloween costume campaign spawns meme, fuels race debate - CNN.com
Click the link to see the posters that the students created.


In Other News...



See more intercultural communication in the news from the past week and earlier on my "hand-picked" InterculturalCom in the News Delicious bookmarks.
Also check out past "Intercultural Communication in the News" posts.
The "Intercultural Communication in the News" posts are "published" every Monday (or early Tuesday).  Please provide feedback/comments below.


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