Showing posts with label ee. Show all posts
Showing posts with label ee. Show all posts
Monday, January 19, 2009
Brown & Singhal, 1997
Brown, W. J., & Singhal, A. (1997). Ethical guidelines for promoting prosocial messages through the popular media. In G. Egerton, M. Marsden, & J. Nachbar (Eds.), In the eye of the beholder: Critical perspectives in popular film and television (207-224). Bowling Green, OH: Bowling Green State University Popular Press.
Saturday, December 20, 2008
Singhal & Rogers, 1999
Singhal, A. & Rogers, E. M. (1999). Entertainment-Education: A Communication Strategy for Social Change. Lawrence Erlbaum Associates, Mahwah, NJ.
Notes:
Notes:
Entertainment Education: Definitions
Entertainment Education is "the process of purposely designing and implementing a media message both to entertain and educate" (Singhal & Rogers, 1999, p. 9).
Entertainment education is "the intentional placement of educational content in entertainment messages" (Singhal & Rogers, 2002, p. 117).
"Entertainment-education (E-E) is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members’ knowledge about an educational issue, create favorable attitudes, shift social norms, and change overt behavior (Singhal & Rogers, 1999; Singhal & Rogers, 2002)" (Singhal, Cody, Rogers & Sabido, 2003, p. 5).
Entertainment education is "the intentional placement of educational content in entertainment messages" (Singhal & Rogers, 2002, p. 117).
"Entertainment-education (E-E) is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members’ knowledge about an educational issue, create favorable attitudes, shift social norms, and change overt behavior (Singhal & Rogers, 1999; Singhal & Rogers, 2002)" (Singhal, Cody, Rogers & Sabido, 2003, p. 5).
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