Showing posts with label tech. Show all posts
Showing posts with label tech. Show all posts
Tuesday, September 8, 2015
HistMedia: Media Tech (-1899): Timeline (W3-P2) Fa15
If the timeline is not showing above for you, the Media Tech (-1899) timeline can be also be found at this link.
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Monday, November 10, 2014
MassMedia: Info & Interactive Media Tech: Comm/Media Technology & Theory (U9-P2) [VID] Fa14
Where do media technologies come from? How do they develop? How and why do they spread in a society? A variety of technology theories help provide some insight.
What are some key theories related to communication/media technology?
Here we'll cover specifically diffusion of innovations and Winston's model
Everett Rogers' Diffusion of Innovations
Diffusion of innovations is “the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).
We can hear of about a new technology through face-to-face or through mass-mediated channels and when we do, we may decide to adopt (get, purchase, etc.) that new technology. Adopted any new tech recently?
More and more people in a society may adopt the new technology/innovation and the graph of the number of adoptions will grow (see below).
The graph above shows how people in a society over time adopt an innovation.
At first nobody had a TV in the U.S., but over time...
Any thoughts on why a person adopts of new technology or not?
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Winston’s Model of Communication Technology Technology Development
Winston's model explains how media technologies develop from ideas to diffusion. The story begins at the bottom left of the figure and ends at the upper right of the figure.
According to Winston's model a new technology starts (1) as an idea based on science and then (2) develops into early prototypes. As a technology develops it faces some social pressures ((3) does society see a need for it and (4) will powerful competitors or the government attempt to repress the technology?). The technology will then (5) diffuse through a society and may (6) spin-off related technologies.
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Let's focus on the development of an early communication technology, the telegraph.
Winston's model can be applied to the telegraph. Did you see the process in the video clip above?
Let's highlight certain parts of this process.
See the Winston process in the Empire of the Air?
Source: Media Technology and Society: A History From the Telegraph to the Internet
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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.
What are some key theories related to communication/media technology?
- Diffusion of Innovations
- Social Construction of Technology
- Technological Determinism
- Winston’s Model Communication Technology Development
Here we'll cover specifically diffusion of innovations and Winston's model
Everett Rogers' Diffusion of Innovations
Diffusion of innovations is “the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).
We can hear of about a new technology through face-to-face or through mass-mediated channels and when we do, we may decide to adopt (get, purchase, etc.) that new technology. Adopted any new tech recently?
More and more people in a society may adopt the new technology/innovation and the graph of the number of adoptions will grow (see below).
The graph above shows how people in a society over time adopt an innovation.
At first nobody had a TV in the U.S., but over time...
Any thoughts on why a person adopts of new technology or not?
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Winston’s Model of Communication Technology Technology Development
Winston's model explains how media technologies develop from ideas to diffusion. The story begins at the bottom left of the figure and ends at the upper right of the figure.
According to Winston's model a new technology starts (1) as an idea based on science and then (2) develops into early prototypes. As a technology develops it faces some social pressures ((3) does society see a need for it and (4) will powerful competitors or the government attempt to repress the technology?). The technology will then (5) diffuse through a society and may (6) spin-off related technologies.
How does this theory help us understand how media technologies develop? Does it help us understand the future of media technologies?
Let's focus on the development of an early communication technology, the telegraph.
Winston's model can be applied to the telegraph. Did you see the process in the video clip above?
Let's highlight certain parts of this process.
See the Winston process in the Empire of the Air?
Source: Media Technology and Society: A History From the Telegraph to the InternetShare this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.
MassMedia: Info & Interactive Media Tech: What is Communication? What is Technology? (U9-P1) [VID] Fa14
What is Communication?
“Human communication is the process through which individuals – in relationships, groups, organizations, and societies – respond to and create messages to adapt to the environment and one another” (Ruben & Steward).
What is Technology?
“a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome”(Rogers
).
What exactly does that mean? Break it down. Piece by piece.
"Tech" in the Dictionary: (Dictionary.com and Merriam-Webster...)
How's the term "technology" used on Twitter right now.
So, given the above definitions, what is communication technology? Media technology?
Is a pencil a technology? Is it a communication technology?
There is some interesting communication technologies out there, especially some of the communication technology being developed in other countries. Have you heard of these new communication technologies?
: )
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See more about me at my web site WilliamHartPhD.com.
“Human communication is the process through which individuals – in relationships, groups, organizations, and societies – respond to and create messages to adapt to the environment and one another” (Ruben & Steward).What is Technology?
“a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome”(Rogers).What exactly does that mean? Break it down. Piece by piece.
"Tech" in the Dictionary: (Dictionary.com and Merriam-Webster...)
How's the term "technology" used on Twitter right now.
So, given the above definitions, what is communication technology? Media technology?
 |
| OpenClipArt.org |
Is a pencil a technology? Is it a communication technology?
There is some interesting communication technologies out there, especially some of the communication technology being developed in other countries. Have you heard of these new communication technologies?
: )
Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.
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