Crother's Emerging Developments especially relevant to music
- The global demand for other American products, like clothing styles and brands, restaurants and sports, is also likely to grow over time.
- Social networking will continue to be a platform for the spread of information, products, cultural styles, and political and social change around the world.
- The YouTube-ification of entertainment is likely to expand.
- Challenges to American movies, music, and television programs will arise for a variety of economic, political, and cultural reasons, leading to new alliances seeking to limit the effects of American popular culture within their communities.
- Increased exposure to American popular culture will encourage the development of hybrid forms that have value to local cultures.
- Just as other cultures can adopt and integrate American programming, American culture can adapt and integrate entertainment forms originated elsewhere.
- Pop cultural interchanges can create economic and cultural bonds among people that may not be represented by political institutions.
- American popular culture may facilitate the emergence of a global culture, at least to a limited extent.
- Cultural integration is more likely within and among components of the Global North than it is within and among the Global South, thereby deepening the gap between north and south.
- Resistance to the spread of American popular culture, whether organized by states or by citizens, is likely to be hard.
- Nothing is inevitable about globalization and American popular culture.
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