MassMedia: Internet/Networks: How Email Works (U10-P2) [VID] Fa14

How does email work?  What are the steps in the process?  The parts?

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MediaTech: Social Media and Web 2.0: Facebook and the Zuckerberg Story (U10-P2) Fa14

How did Facebook come to be? What is Mark Zuckerberg's story?
Fact and Fiction

You might know some of the story from the 2010 film, The Social Network.



However...



If you are curious, you might also want to check out a recent article "Zuckerberg reveals he found The Social Network 'hurtful'."

A documentary or news story would be a better way of getting to the true story.



If you are curious, you might also want to check out a full bio on Bloomberg's Game Changers series.

How is his story similar to past media tech visionaries?



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InterculturalCom: Intercultural Sensitivity and Competence: Bennett's Model (U10-P2) Fa14

According to the Bennett model, as people gain more intercultural sensitivity, they move through a variety of stages starting with Denial and possibility ending in Integration.

In each stage, people express a certain mindset or way of thinking about cultural differences.  The mindset of each stage is expressed in the quotes below.  In the first stage what is being denied?  In the Defense stage what are defensive about?  In the third stage what is being minimized?  Continue this line of questions with the remaining stages.

Not that the first three stages are labeled Ethnocentric.  How does this relate to our previous definition of ethnocentrism?

Last question and perhaps most important question, what stage are you in?  Does that depend?  On what?


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GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U10-P2) Sp14

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



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InterculturalCom: Intercultural Sensitivity and Competence: Bennett's Model (U10-P2) fa13

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MediaTech: Social Media and Web 2.0: Social Media Use by Mass Comm Departments (U10-P2) [SLIDES] fa13

So, if mass comm departments are not training students in social media, what needs to be done?
Obviously, more social media training.  So, let's do that.  <Next Slide>





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MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (U10-P2) fa12

Recall...

What's the "Trigger Effect" that Burke speaks of?


Play video from 0:00 to about 4:50.



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IntercultualCom: Culture Shock: What is Culture Shock? (U10-P2) fa12

This is a clip that I edited and posted on YouTube. I use this clip in my Intercultural Communication course to introduce students to culture shock. 

What is culture shock?
What are the "symptoms" of culture shock?
How do you lessen culture shock?

The instructional video that this clip comes from appears to be no longer available for purchase.  If you can find a copy available in a library, I'd recommend it.  Berry's comments are especially insightful.  The video was titled "World Within Reach."



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MediaTech: Connection - Past & Future: Mr. Burke & His Connections Approach (U10-P2)

Recall...

What's the "Trigger Effect" that Burke speaks of?


Play video from 0:00 to about 4:50.


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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

IntercultualCom: Culture Shock: What is Culture Shock? (U10-P2)

This is a clip that I edited and posted on YouTube. I use this clip in my Intercultural Communication course to introduce students to culture shock. 

What is culture shock?
What are the "symptoms" of culture shock?
How do you lessen culture shock?

The instructional video that this clip comes from appears to be no longer available for purchase.  If you can find a copy available in a library, I'd recommend it.  Berry's comments are especially insightful.  The video was titled "World Within Reach."


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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.