MassMedia: Audio Media: 4 Songs for Rhetorical Analysis (W8-P4) [VID] Fa16

What would a rhetorical analysis look like for the following songs?
Notice how they are paired together.


Nina Simone - Mississippi Goddamn. Live Version (lyrics)



Steve Earle -- "Mississippi, It's Time"



Bruce Springsteen - Born in the U.S.A. (lyrics)



Rihanna - American Oxygen (lyrics)




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MassMedia: Audio Media: Rhetorical Criticism, "Ohio" & Kent State (W8-P3) [VID] Fa16

Quantitative research papers which use methods like experiments, surveys, and content analysis typically follow a certain format.

Quantitative research paper outline:

1. Introduction 
2. Review of literature
3. Research question(s)/hypothesis
4. Methods 
5. Results
6. Discussion 
7. References

Rhetorical criticism papers usually take a different approach.

Writing the Rhetorical Criticism Essay (based on S.K. Foss)

• Introduction
• Identify artifact (or text to be studied), RQ, Contribution to Theory, Hint of Justification (why is it important to study?)
• Description of the Artifact
• Text, Context & Justification
• Description of the Unit of Analysis
• What specifically about the text is being studied?
• Determined by method
• Report of the Findings of the Analysis
• Bulk of the essay
• Organization determined by method
• Contributing to Answering the Research Question
• Answer RQ, implications of research results, significance of research results
• References

In the introduction the author identifies the artifact or text being studied (e.g., a TV commercial) and indicates research questions (RQs) they want to answer (e.g., what words or phrases are used and what role do they play in persuading?).  The author would also indicate how their study adds to previously developed theory and also give some indication of why their study is important.

In the description of the artifact (or text), the author would describe the details about the text (who, what, where, when, etc.).  There is no analysis yet, just the facts about the text. The author would also provide some context for the text.  For example, if an author were analyzing a protest song of the 1960s, the author would want to provide description of what was happening in U.S. society at the time (Vietnam War, assassinations, civil rights, etc.).  The author would elaborate more on why their research, their paper is important.  That is, give justification for why their work should be read.


Lyrics for "Ohio".  If you are interested in some context, see Kent State shootings article.

In the description of the unit of analysis, the author indicates what specific aspect of the text will be studied.  For example, a researcher studying a presidential debate may just focus on the nonverbal aspects of the debate.

The author then spends most of the essay going through their analysis detail by detail from the beginning of the text to the end.

After a detailed analysis, the author closes by offering an answer to the initial research question(s), talks about  what their findings mean for future research and stresses the importance of their research.



If you did some rhetorical criticism on a song or a set of songs that you especially like, what would they be and what do you think you'd find?

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Please follow, add, friend or subscribe to help support this blog.
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MassMedia: Audio Media: Textual Analysis of Songs and Commercials (W8-P2) [VID] Fa16

To answer research questions (RQs) researchers use research methods.

The four main research methods, at least in the social sciences, are experiments, surveys, ethnographies and textual analyses.

A researcher who does textual analysis is a researcher who studies a particular text or set of texts.  A text is a communication artifact. A text could be written, visual, electronic, etc.  Examples of a text are an email, a news broadcast, a film, a recorded conversation, an advertisement, a speech, an editorial cartoon or a song.

There are two main types of textual analysis.  One is more quantitative and the other is more qualitative research.

Content analysis is "a form of textual analysis used to identify, enumerate, and analyze occurrences of specific messages and message characteristics embedded in relevant texts" (Frey, et al.)

An example of content analysis would be a researcher who studies post 9/11 editorial cartoons to determine how the enemy is portrayed in the cartoons by categorizing and counting up the occurrences of certain types of portrayals.

Rhetorical criticism, on the other hand, is more qualitative.

Rhetorical criticism: "research involving the description, analysis, interpretation, and evaluation of persuasive uses of communication" (Frey, et al)

Notice how rhetorical criticism focuses on persuasive texts, texts that potentially influence an audience.

There is a long history to rhetorical criticism from ancient times to modern times.

A person doing rhetorical criticism may study, for example, campaign speeches or advertisements to analyze how the text attempted to persuade and how effective it was in persuading.

Check out below the older Pepsi radio ad.  What are the ways in which the commercial attempts to persuade?  What about their choice of words. Also, how effective are they?




So, campaign speeches and commercials are persuasive texts and thus they are texts that could be analyzed using rhetorical criticism.  However, what about songs?  Are songs texts that could be rhetorically critiqued? Some songs?  All songs?

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Parts of a Song (W8-P1) [VID] Fa16

There are a variety of genres of popular music: blues, country, rock, pop, rap, etc.

No matter your favorite genre of music, generally the song lyrics are structured in the same way.

Parts of Popular Songs (Lyrics)

• Title
• Intro* -- unique section before 1st verse
• Verse -- 2 or more sections; different words, but similar music and lyrical structure.
• Chorus (aka: refrain, hook, etc.) -- section which is repeated in song
• Bridge* -- connects 2 parts of song; different musically and lyrically; may replace 3rd verse; “pleasant surprise”
• Outro (aka: coda, tag, etc.)* -- additional “lyrics” tagged on after the final verse/chorus

* Optional

Watch and listen to the following and see if you spot the parts.  Which parts?  Where?



Try to spot the parts in your favorite songs.


Now, let's another key aspect of song (and poetry), rhyming.
Let's focus specifically on rhyming in rap.

A good source for understanding perfect rhymes, slant rhymes, rhyming schemes, in-rhymes, and multi-rhymes is The Rapper's Handbook by Escher and Alex Rappaport.

With an understanding of these key terms let's turn to applying them to award-winning musical, Hamilton, which has been called "American history meet hip-hop."   To see the application of various rhyming methods see the Wall Street Journals careful analysis of some of the lyrics of the musical.



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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: 4 Songs for Rhetorical Analysis (W8-P4) [VID] Fa15

What would a rhetorical analysis look like for the following songs?
Notice how they are paired together.


Nina Simone - Mississippi Goddamn. Live Version (lyrics)



Steve Earle -- "Mississippi, It's Time"



Bruce Springsteen - Born in the U.S.A. (lyrics)



Rihanna - American Oxygen (lyrics)





Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Rhetorical Criticism, "Ohio" & Kent State (W8-P3) [VID] Fa15

Quantitative research papers which use methods like experiments, surveys, and content analysis typically follow a certain format.

Quantitative research paper outline:

1. Introduction 
2. Review of literature
3. Research question(s)/hypothesis
4. Methods 
5. Results
6. Discussion 
7. References

Rhetorical criticism papers usually take a different approach.

Writing the Rhetorical Criticism Essay (based on S.K. Foss)

• Introduction
• Identify artifact (or text to be studied), RQ, Contribution to Theory, Hint of Justification (why is it important to study?)
• Description of the Artifact
• Text, Context & Justification
• Description of the Unit of Analysis
• What specifically about the text is being studied?
• Determined by method
• Report of the Findings of the Analysis
• Bulk of the essay
• Organization determined by method
• Contributing to Answering the Research Question
• Answer RQ, implications of research results, significance of research results
• References

In the introduction the author identifies the artifact or text being studied (e.g., a TV commercial) and indicates research questions (RQs) they want to answer (e.g., what words or phrases are used and what role do they play in persuading?).  The author would also indicate how their study adds to previously developed theory and also give some indication of why their study is important.

In the description of the artifact (or text), the author would describe the details about the text (who, what, where, when, etc.).  There is no analysis yet, just the facts about the text. The author would also provide some context for the text.  For example, if an author were analyzing a protest song of the 1960s, the author would want to provide description of what was happening in U.S. society at the time (Vietnam War, assassinations, civil rights, etc.).  The author would elaborate more on why their research, their paper is important.  That is, give justification for why their work should be read.


Lyrics for "Ohio".  If you are interested in some context, see Kent State shootings article.

In the description of the unit of analysis, the author indicates what specific aspect of the text will be studied.  For example, a researcher studying a presidential debate may just focus on the nonverbal aspects of the debate.

The author then spends most of the essay going through their analysis detail by detail from the beginning of the text to the end.

After a detailed analysis, the author closes by offering an answer to the initial research question(s), talks about  what their findings mean for future research and stresses the importance of their research.



If you did some rhetorical criticism on a song or a set of songs that you especially like, what would they be and what do you think you'd find?


Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Textual Analysis of Songs and Commercials (W8-P2) [VID] Fa15

To answer research questions (RQs) researchers use research methods.

The four main research methods, at least in the social sciences, are experiments, surveys, ethnographies and textual analyses.

A researcher who does textual analysis is a researcher who studies a particular text or set of texts.  A text is a communication artifact. A text could be written, visual, electronic, etc.  Examples of a text are an email, a news broadcast, a film, a recorded conversation, an advertisement, a speech, an editorial cartoon or a song.

There are two main types of textual analysis.  One is more quantitative and the other is more qualitative research.

Content analysis is "a form of textual analysis used to identify, enumerate, and analyze occurrences of specific messages and message characteristics embedded in relevant texts" (Frey, et al.)

An example of content analysis would be a researcher who studies post 9/11 editorial cartoons to determine how the enemy is portrayed in the cartoons by categorizing and counting up the occurrences of certain types of portrayals.

Rhetorical criticism, on the other hand, is more qualitative.

Rhetorical criticism: "research involving the description, analysis, interpretation, and evaluation of persuasive uses of communication" (Frey, et al)

Notice how rhetorical criticism focuses on persuasive texts, texts that potentially influence an audience.

There is a long history to rhetorical criticism from ancient times to modern times.

A person doing rhetorical criticism may study, for example, campaign speeches or advertisements to analyze how the text attempted to persuade and how effective it was in persuading.

Check out below the older Pepsi radio ad.  What are the ways in which the commercial attempts to persuade?  What about their choice of words. Also, how effective are they?




So, campaign speeches and commercials are persuasive texts and thus they are texts that could be analyzed using rhetorical criticism.  However, what about songs?  Are songs texts that could be rhetorically critiqued? Some songs?  All songs?

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Parts of a Song (W8-P1) [VID]

There are a variety of genres of popular music: blues, country, rock, pop, rap, etc.

No matter your favorite genre of music, generally the song lyrics are structured in the same way.

Parts of Popular Songs (Lyrics)

• Title
• Intro* -- unique section before 1st verse
• Verse -- 2 or more sections; different words, but similar music and lyrical structure.
• Chorus (aka: refrain, hook, etc.) -- section which is repeated in song
• Bridge* -- connects 2 parts of song; different musically and lyrically; may replace 3rd verse; “pleasant surprise”
• Outro (aka: coda, tag, etc.)* -- additional “lyrics” tagged on after the final verse/chorus

* Optional

Watch and listen to the following and see if you spot the parts.  Which parts?  Where?



Try to spot the parts in your favorite songs.



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Rhetorical Criticism, "Ohio" & Kent State (U5-P3) [VID] Fa14

Quantitative research papers which use methods like experiments, surveys, and content analysis typically follow a certain format.

Quantitative research paper outline:

1. Introduction 
2. Review of literature
3. Research question(s)/hypothesis
4. Methods 
5. Results
6. Discussion 
7. References

Rhetorical criticism papers usually take a different approach.

Writing the Rhetorical Criticism Essay (based on S.K. Foss)

• Introduction
• Identify artifact (or text to be studied), RQ, Contribution to Theory, Hint of Justification (why is it important to study?)
• Description of the Artifact
• Text, Context & Justification
• Description of the Unit of Analysis
• What specifically about the text is being studied?
• Determined by method
• Report of the Findings of the Analysis
• Bulk of the essay
• Organization determined by method
• Contributing to Answering the Research Question
• Answer RQ, implications of research results, significance of research results
• References

In the introduction the author identifies the artifact or text being studied (e.g., a TV commercial) and indicates research questions (RQs) they want to answer (e.g., what words or phrases are used and what role do they play in persuading?).  The author would also indicate how their study adds to previously developed theory and also give some indication of why their study is important.

In the description of the artifact (or text), the author would describe the details about the text (who, what, where, when, etc.).  There is no analysis yet, just the facts about the text. The author would also provide some context for the text.  For example, if an author were analyzing a protest song of the 1960s, the author would want to provide description of what was happening in U.S. society at the time (Vietnam War, assassinations, civil rights, etc.).  The author would elaborate more on why their research, their paper is important.  That is, give justification for why their work should be read.


Lyrics for "Ohio".  If you are interested in some context, see Kent State shootings article.



In the description of the unit of analysis, the author indicates what specific aspect of the text will be studied.  For example, a researcher studying a presidential debate may just focus on the nonverbal aspects of the debate.

The author then spends most of the essay going through their analysis detail by detail from the beginning of the text to the end.

After a detailed analysis, the author closes by offering an answer to the initial research question(s), talks about  what their findings mean for future research and stresses the importance of their research.



If you did some rhetorical criticism on a song or a set of songs that you especially like, what would they be and what do you think you'd find?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Textual Analysis of Songs and Commercials (U5-P2) [VID] Fa14

To answer research questions (RQs) researchers use research methods.

The four main research methods, at least in the social sciences, are experiments, surveys, ethnographies and textual analyses.

A researcher who does textual analysis is a researcher who studies a particular text or set of texts.  A text is a communication artifact. A text could be written, visual, electronic, etc.  Examples of a text are an email, a news broadcast, a film, a recorded conversation, an advertisement, a speech, an editorial cartoon or a song.

There are two main types of textual analysis.  One is more quantitative and the other is more qualitative research.

Content analysis is "a form of textual analysis used to identify, enumerate, and analyze occurrences of specific messages and message characteristics embedded in relevant texts" (Frey, et al.)

An example of content analysis would be a researcher who studies post 9/11 editorial cartoons to determine how the enemy is portrayed in the cartoons by categorizing and counting up the occurrences of certain types of portrayals.

Rhetorical criticism, on the other hand, is more qualitative.

Rhetorical criticism: "research involving the description, analysis, interpretation, and evaluation of persuasive uses of communication" (Frey, et al)

Notice how rhetorical criticism focuses on persuasive texts, texts that potentially influence an audience.

There is a long history to rhetorical criticism from ancient times to modern times.

A person doing rhetorical criticism may study, for example, campaign speeches or advertisements to analyze how the text attempted to persuade and how effective it was in persuading.

Check out below the older Pepsi radio ad and then the more recent Coke TV ad.  What are the ways in which the commercials attempt to persuade?  What about their choice of words. Also, how effective are they?





Notice any difference in the way that audio and video ads attempt to persuade?


So, campaign speeches and commercials are persuasive texts and thus they are texts that could be analyzed using rhetorical criticism.  However, what about songs?  Are songs texts that could be rhetorically critiqued? Some songs?  All songs?


Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Audio Media: Parts of a Song (U5-P1) [VID]

There are a variety of genres of popular music: blues, country, rock, pop, rap, etc.

No matter your favorite genre of music, generally the song lyrics are structured in the same way.

Parts of Popular Songs (Lyrics)

• Title
• Intro* -- unique section before 1st verse
• Verse -- 2 or more sections; different words, but similar music and lyrical structure.
• Chorus (aka: refrain, hook, etc.) -- section which is repeated in song
• Bridge* -- connects 2 parts of song; different musically and lyrically; may replace 3rd verse; “pleasant surprise”
• Outro (aka: coda, tag, etc.)* -- additional “lyrics” tag on after the final verse/chorus

* Optional

Watch and listen to the following and see if you spot the parts.



Lyrics for Lose Yourself.

Try to spot the parts in your favorite songs.




Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

MassMedia: Rhetorical Criticism, "Ohio" & Kent State (U6-P2) [VID]

Quantitative research papers which use methods like experiments, surveys, and content analysis typically follow a certain format.

Quantitative research paper outline:

1. Introduction 
2. Review of literature
3. Research question(s)/hypothesis
4. Methods 
5. Results
6. Discussion 
7. References

Rhetorical criticism papers usually take a different approach.

Writing the Rhetorical Criticism Essay (based on S.K. Foss)

• Introduction
• Identify artifact, RQ, Contribution to Theory, Hint of Justification
• Description of the Artifact
• Text, Context & Justification
• Description of the Unit of Analysis
• What specifically about the text is being studied?
• Determined by method
• Report of the Findings of the Analysis
• Bulk of the essay
• Organization determined by method
• Contributing to Answering the Research Question
• Answer RQ, implications, significance
• References

In the introduction the author identifies the artifact or text being studied (e.g., a TV commercial) and indicates research questions (RQs) they want to answer (e.g., what words or phrases are used and what role do they play in persuading?).  The author would also indicate how their study adds to previously developed theory and also give some indication of why their study is important.

In the description of the artifact (or text), the author would describe the details about the text (who, what, where, when, etc.).  There is no analysis yet, just the facts about the text. The author would also provide some context for the text.  For example, if an author were analyzing a protest song of the 1960s, the author would want to provide description of what was happening in U.S. society at the time (Vietnam War, assassinations, civil rights, etc.).  The author would elaborate more on why their research, their paper is important.  That is, give justification for why their work should be read.


Lyrics for "Ohio"

If you are interested in some context, see Kent State shootings article.

In the description of the unit of analysis, the author indicates what specific aspect of the text will be studied.  For example, a researcher studying a presidential debate may just focus on the nonverbal aspects of the debate.

The author then spends most of the essay going through their analysis detail by detail from the beginning of the text to the end.

After a detailed analysis, the author closes by offering an answer to the initial research question(s), talks about  what their findings mean for future research and stresses the importance of their research.



If you did some rhetorical criticism on a song or a set of songs, what would they be and what do you think you'd find?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.