GlobalMedia: Doing Some P.R. Work for the U.S. State Department (W13-P3) Sp17

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?

Would you have done anything differently?

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (W13-P2) Sp17

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: Doing Some P.R. Work for the U.S. State Department (W14-P3) Sp16

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: Doing Some P.R. Work for the U.S. State Department (W14-P3) Sp15

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?


Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U14-P2) Sp15

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?


Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: Doing Some P.R. Work for the U.S. State Department (U10-P3) Sp14

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?




Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U10-P2) Sp14

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: Doing Some P.R. Work for the U.S. State Department (U7-P3) Sp13

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U7-P2) Sp13

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: Doing Some P.R. Work for the U.S. State Department (U6-P3)

Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people have first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U6-P2)

A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

• putting out press releases to the news media,
• putting ads in newspapers and
• posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country" (Global Communication: Theories, Stakeholders, and Trends)



Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.

Breast Cancer Awareness: Wanda Sykes talks about her experience [VID]

Learn more...

• National Breast Cancer Foundation
• Susan G. Komen for the Cure

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Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.