Thursday, April 24, 2014

GlobalMedia in the News: Baby Photos, Global Film Production, Propaganda, the Bieb + MORE [VID]




NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).


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Tuesday, April 22, 2014

DigPhotog: News & Tips - Presidential Selfies, Cameras in Contacts, Instagram Street Photography + MORE [VID]


NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).


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ResearchMethods: Media Research News: Cap'n Crunch, Big Data, Sex in Video Games + MORE



NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).


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Sunday, April 20, 2014

DigPhotog: Becoming a Photo Doctor (Photo Editing, etc.) (U11-P1) [VID] Sp14

Brooke Miller Underexposed
Photo by Richard MasonerUsed under Creative Commons.
Let's get a little metaphorical.

Somebody who edits photos is a photo doctor.  A photo doctor diagnoses a photo and then prescribes a treatment for a photo disease.

For example, diagnose the photo to the right.  What's the problem with it?  What photo disease does it have?

It is underexposed.  Is that your diagnosis?  In your favorite photo editing software, how would you treat that disease?

A medical doctor uses a variety of tools to treat medical problems (e.g., a scalpel). As a photo doctor, what tools would you use?

As you begin your internship as a new photo doctor, I'd suggest you start with a small set of "diseases" that you can diagnose (recognize) and treat (fix) and a small set of tools to learn how to use.  As you progress as a photo doctor, become an expert in treating more diseases and learn how to use additional tools.

I'd suggest you start with a set of photo diseases like below and learn the 2-5 general steps that are usually needed to treat the disease.
  • Underexposed Photo (whole photo)
  • Overexposed Photo (whole photo)
  • Part of Photo Underexposed
  • Part of Photo Overexposed
  • Unwanted Elements in Photo
  • Distracting Background
  • Washed Out (Low Contrast) Photo (See the before photo below.)


For steps on how to treat the photo disease listed above and many more, see Digital Photo Doctor.   The book takes a similar metaphorical approach.  Check out the book.  You should be able to get it for $5 or less.

Of course, you could also do a YouTube search for helpful photo editing tutorials that deal with the disease you want to treat.



As a beginning photo doctor, you should also start learning how to use a small set of of photo editing tools and techniques. Here are some basic photo doctor tools and techniques that you'd need to treat the previously listed photo diseases.

When learning how to treat the diseases and how to use the tools, I'd recommend that you learn how to use the tools at a general level so that you can move from one photo editing software to another.  Don't get to caught up in the key-strokes used in specific software (e.g., press Shft+Ctrl+U to desaturate in Photoshop).

Speaking of photo editing software, I'd recommend GIMP, a free photo editing software package that you download to your computer (see info video).  I'd also recommend Pixlr.com, a free, powerful, photo-editing site that allows you to edit photos right within your browser.   Go to Pixlr.com right now and try some the things discussed above.

As for free photo editing apps, I'd recommend Pixlr Express (Apple | Android), Photoshop Express (Apple | Android), Aviary (Apple | Android) and Snapseed (Apple | Android). If I had to choose just one app, it would be Pixlr Express.  I like the number and type of editing tools.  However, I'm starting to warm up to Snapseed. With Snapseed I especially like slide user interface and the "Selective Adjustment" tool which allows for some dodging and burning. What's dodging and burning, again?  See above.

Do recognize the limitation of photo editing apps.  The apps do not even come close to all that photo editing software can do on a desktop or laptop.


Cosmetic Photo Surgery

The above discussion may leave the impression that the only thing you can do with photo editing tools is fix or treat photo diseases or problems (e.g., underexposure).  However, photo editing tools are not just used to treat a disease, but can also be used to “beautify” or modify the photo   You could think of this a cosmetic photo surgery.  You are not really fixing a problem with the photo, you are adding to it.

You could turn a color photo to black and white and then colorize only one item in the photo.




Of course, there are tons of other interesting photo editing techniques you could learn.  Have fun adding to your cosmetic photo surgery skill set.




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Saturday, April 19, 2014

GlobalMedia: Sam Keen, 9/11, War and Metaphor - Part 2/2 (U12-P1) [VID] Sp14


So, dehumanization of the enemy was done in the past all over the world.  Does it still happen in the 21st century?  That's the question that my co-author and I asked in our study of editorial cartoons of bin Laden and the Taliban after the events of 9/11.

Hart, W. B. & Hassencahl, F. (2002). Dehumanizing the enemy in editorial cartoons. In B. Greenberg (Ed.). Communication and Terrorism: Public and Media Responses to 9/11 (pp. 137-155). Cresskill, NJ: Hampton Press.

The study began with the observation of the way that President Bush talked about the enemy and how editorial cartoonists subsequently depicted the Taliban and bin Laden.

NBC News: Days of Crisis: George Bush and 9/11
See 20:45-24:55 using the above link or see video clip below.
In this clip what dehumanizing metaphors are used?




In short, our study found that people (U.S. leaders and editorial cartoonist, in this case) continued to use the dehumanizing visual metaphors identified by Keen -- enemy-as-animal, enemy-as-barbarian, enemy-as-criminal, etc.





















We closed our book chapter with the following important note.





















Does this process of dehumanization continue?

President Jimmy Carter interview from April 9, 2013.  Korea = "Axis of Evil"?


From EuroNews April 5, 2013



If you are interested, see "Anonymous Can't Stop North Korea, but They Can Turn Kim Jong-un into a Pig" (The Atlantic Wire).

This recent example also ties into our discussion of the role of social media in war-time communication.



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GlobalMedia: Sam Keen, 9/11, War and Metaphor - Part 1/2 (U12-P1) [VID] Sp14




Why is it that during times of war people see the enemy of as animals, as monsters, as barbarians, as devil or death?  Put differently, why do people dehumanize the enemy?  What purpose does it serve?

Social psychologist Sam Keen offers some answers in his book and a doc based on the book.  Here's the beginning of the doc.  I'd encourage you to see the rest.



How do we dehumanize?  Why do we dehumanize?  Why do we make the enemy less than human?

According to Keen, there are a dozen or so common ways that the enemy is seen.
  • Enemy-as-Animal, 
  • Enemy-as-Barbarian, 
  • Enemy-as-Death, 
  • Enemy-as-Enemy-of-God, 
  • Enemy-as-Criminal, 
  • Enemy-as-All-the-Same
  • etc.

Keen argues that the enemy is dehumanized because it justifies the killing of the enemy. If the enemy is not a civilized human like us, then, according to Keen, the guilt associated with killing then enemy is greatly lessened and killing is easier.


Faces of the Enemy: Reflections of the Hostile Imagination : The Psychology of Enmity by Sam Keen









During World War II the Nazis dehumanized Jewish people. Notice the dehumanization of Jewish people in the Nazi propaganda film called the "Eternal Jews".  Watch at least the first five minutes of the film.  What was the purpose of this dehumanization of Jewish people?

Just in a 5 minute clip from about 13:45 to 18:37, what dehumanizing metaphors are used?




If you are interested, for more a detailed study of the dehumanizing metaphors used in The Eternal Jew, see:
Hassencahl F. & Hart, W. B. (March, 2013). A fantasy-theme analysis of Der Ewige Jude (The Eternal Jew): From WWII Nazi propaganda to YouTube today. A paper presented at the national Popular Culture Association convention, Washington, DC.


Note: See in relationship between dehumanizing an enemy in war time and racism?


Spot any dehumanization in the following U.S. training film from World War II?

The following is a 1945 World War II propaganda film released by the U.S. War Department entitled "Know Your Enemy: Japan"   Who watched this film?  What was the purpose of the film?





Even Dr. Seuss took part in the propaganda effort.  See the presentation "Dr. Seuss Goes to War:The World War II Editorial Cartons of Theodor Seuss Geisel" (see specifically 35:00-44:00).


Dr. Seuss Goes to War: The World War II Editorial Cartoons of Theodor Seuss Geisel









Other examples from WWII, Cold War, etc.:





----------


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Friday, April 18, 2014

ResearchMethods: Textual Analysis (U12-P1) Sp14

We've discussed previously experiments and surveys as research methods.  Here's a third research method, a third way to answer some research questions.

In experiments you study subjects.  In surveys you study respondents.  What do you study in textual analysis?

What is textual analysis?

“A research method that uses measurement techniques to classify and evaluate the characteristics of spoken, written, artistic, and electronic documents”(FBFK).

What are the various types of texts analyzed in textual analysis? What is a text?
  • Written --letters, diaries, transcriptions, books, tweets, newspaper articles, etc.
  • Audio -- conversations, lyrics, etc.
  • Visual -- paintings, photographs, architecture, etc.
  • Broadcasts -- film scripts, news casts, etc.
Texts are the communication media which carry meaning.
Question: What is not a text?


Two important types of textual analysis: rhetorical criticism and content analysis relevant to mass media.
  • Rhetorical Criticism
    • “research involving description, analysis, interpretation, and evaluation of persuasive uses of communication”(FBFK).
    • Note: We are not using the everyday definition of rhetoric.
  • Content Analysis
    • “a research technique for making inferences by systematically identifying specified characteristics in a text”(FBFK).


Some types of rhetorical criticism?

Types…
greek statue head
Photo by Kevin Rawlings.
Used under creative commons.
  • classical rhetoric: focus on the oral persuasive acts in the context of government. Aristotelian in focus…ethos, pathos, logos, etc.
    • Credibility, emotional appeal, evidence/reasoning
    • Watch or listen to a famous speech.  How would you judge the rhetoric?  Was it persuasive?  Why?  How?
  • contemporary rhetorical criticism: broader perspective -- includes verbal and nonverbal, face-to-face and mediated, not just politics



What is content analysis and how is it conducted?

Content Analysis
“a research technique for making inferences by systematically identifying specified characteristics in a text”(FBFK).

An example of a content analysis: "Dehumanizing the enemy in editorial cartoons" by Hart and Hassencahl

Steps in using this method…
1. Select text(s)
2. Unit of Analysis (what specifically are you going to study?  Example: specific words, parts of an image, etc.
3. Categories… put into nominal categories
4. Coding … analyze text
5. Summarize



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Thursday, April 17, 2014

GlobalMedia in the News: USAID Under Review, Twitter in Turkey, Nollywood, Drone Surveillance + MORE [VID]




NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).

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Tuesday, April 15, 2014

TV Game Shows and Gamification in the Classroom (II)

As a follow up to my April 2, 2014 post on using TV game shows to gamify the classroom, I'd like to suggest another TV game show.

Pictionary and related games

Watch at least the beginning of the video clip to get a sense of how the game is played.




In the classroom setting students would be divided up into teams to compete against each other.  The teacher would show the drawer from the group a word or phrase (a term from the course) and then they would have to draw until one of their teammates guessed the word.  In between terms, the teacher can use that time to discuss the terms and cover any questions.

This game format would probably work better in a more visually oriented course like photography.  However, it can turn out to be fun in other classes as well.

Rules for the drawer: Can’t write words, letters or numbers. Have to draw an image or images (picture or pictures).

The teacher will probably need the help of a few students to serve as judges.  The teacher may want to share the terms with the judges.

Notes to judges:

  • For learning purposes, you may want to play along and think about how you would draw the word or phrase.
  • Need you to keep time. Each team has 1 minute to guess the word. Start your timing when the team member begins drawing and stop when you hear the word or phrase said by one of the other team members. Record how long it took them to answer.
  • Keep score: If they answer within 1 to 15 seconds, then they earn 400 points. 16 to 30 seconds = 300 points. 31-45 seconds = 200 points. 46-60 seconds = 100 point.
  • After each round announce the total scores.
  • If needed, you (the judges) and your teacher will vote to determine if right answer is given and perhaps how to divide up any points.



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DigPhotog: News & Tips - Camera & Skin, Women in Photography, Photographing Ectoplasm + MORE [VID]


NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).


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DigPhotog: Diversity & Digital Photography - Practical Issues [VID] (U10-P2) Sp14

We shift now from the serious issues addressed in the previous blog post to practical issues of photographing people of different skin tones.

For some written advice see Photographing People of Color.  However here, let's start with a couple of videos.





You may want to compare the above approaches to how one photographer addressed the topic with his use of blackface.  He appears to be serious, but does not seem to understand the racist history of the use of blackface.

The above videos covered what to do if your subject has darker skin, but what if you have multiple people in your photograph with different skin tones?



To take things a step further, if you are interested, you would find it helpful to also understand the use of the gray card and "middle gray" in photography.  If interested, you may also want to explore how spot metering works in to all this.


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ResearchMethods: Media Research News: TVs & Sleep, Drinking & Pop Music, Facebook & Veils + MORE


NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).



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Sunday, April 13, 2014

DigPhotog: Diversity & Digital Photography - Serious Issues [VID] (U10-P1) Sp14


The topics of race, gender and photography intersect in a variety of ways.

Photojournalism: A man's world?


(Washington Post video   Nov. 2013)


Now, let's focus on race.

The camera can be used as a tool to promote racism and to terrorize a group of people as in the lynching photographs/postcards in the U.S. in the early part of the 1900s.  The camera could also be used as a tool to catalog and control a group of people as with Polaroid's involvement in the creation of travel documents that black South Africans were required to carry as they traveled within their own country.

However, the camera can also be used as a tool to fight racism and teach tolerance as in the use of photography to fight for civil rights in the U.S.

So, the above depends on how the photographer uses the camera, for good or for evil.

But, how about the camera itself?  Could the camera itself be inherently racist?  Racist by design?
How is that possible?  What does that mean?
What we are asking is: Is there bias in the design of the camera and related technologies, like film?

The following cases arose a few years back.  One of the cases dealt with the facial detection feature of the CoolPix camera asking Asian people if they had blinked.  The other case dealt with the webcam on an HP laptop not tracking the faces of African-Americans.


HP WebCam


For more details on these two cases, if you are interested, see the Time.com article Are Face-Detection Cameras Racist? or the PetaPixel post “Racist” Camera Phenomenon Explained — Almost.

Now with this general topic introduced, what follows is some required reading.

More on bias in photographic technology ('White is Right, White as Standard'):

Some on white privilege and photography:



If you are interested in more online reading on the topic, here is some recommended reading:
Camera Obscura After All: The Racist Writing With Light by Jonathan Beller.



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ResearchMethods: Surveys: Survey Questions or Items (U11-P2) Sp14

survey question
Photo by Robyn Lee.  Used under creative commons
A survey usually begins with some demographic questions or "items".  Since there are sometimes no questions marks, it would be best to refer to them as items.

Demographics questions/items:
“survey questions that inquire about respondents’ personal characteristics, such as name, age, gender, education”(FBFK).

What demographic questions do you ask?
Only ask demographics that will help you interpret results.  Careful with long surveys.  Why?




Once you are finished with your demographic questions, next you need to ask questions that help you answer your specific research question(s).  You need to ask questions that measure your independent and dependent variables.


What are the general types of questions (or “items”) that can appear on a survey?
  • Knowledge items
  • Attitude items
  • Behavior items
With a survey you are usually measuring what a respondent knows, their likes or dislikes or some aspect of their past behaviors.

If you were writing a survey on social media use, what would be some examples questions/items you may put on your survey?  Knowledge?  Attitude?  Behavior?


Do you just have your respondents choose among some predetermined choices or do you leave them some space to respond in whatever why they choose?  Put another way, what are close-ended and open-ended survey questions?
  • Closed-ended items
    • Scales-- e.g., Likert scale
    • Use stats to analyze responses to each item and stats to summarize findings
  • Open-ended items
    • Words-- Transcribe responses and use textual analysis to summarize findings


Once you have finished a draft of your survey questions, you'll need to go back and proof-read.  As you are checking spelling and grammar, also keep the following in mind.

What are some tips on wording survey items?
  • Keep items short.
  • Avoid loading or leading questions.
    • “Don’t you think rich professors should be denied a pay raise?”
  • Avoid double-barreled wording.
    • “I support family values and prayer in school.”
  • Avoid double negatives.
    • “Do you never avoid conflict?”



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ResearchMethods: Surveys: What Are They And How To Do Them. (U11-P1) Sp14

What is a survey? 

A research method in which respondents representing a specific population are asked questions concerning their knowledge, beliefs, attitudes, and behaviors (based on FBFK).

Scholarly use: e.g., correlational design.

Types of applied use: e.g.,  political polls and market research (e.g., Nielsen)

What are the general steps in constructing and giving a survey?

  1. Identify the purpose of the survey
    1. What is the ultimate purpose of a survey in a research study?
  2. Determine who to ask and what to ask.
  3. Write survey
  4. Give survey
    1. Let participants know if there are any risks.
    2. Let participants know their rights.
    3. Right to not participate, to stop participating, etc.
    4. Thank the participants.
  5. Tally results
  6. Report results


What information should be included on a survey (excluding survey questions)?

Title: A Study of Social Media Use by College Students
Who: Dr. Hart, Department of Mass Communications & Journalism
Where:  Norfolk State University, Norfolk, VA
Any Questions: Send to Dr. Hart
Statement of Purpose:
This study seeks your opinion about methods courses for a research study. Your responses are anonymous.  Thank You.
Rights: In addition, if for whatever reason you do not feel comfortable responding to any or all items, please leave it(them) blank.

To be continued...

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Saturday, April 12, 2014

GlobalMedia: Globalization: Is the World Flat? (U11-P3) [VID] Sp14





In 2005,  Thomas Friedman, a noted American journalist, wrote a book titled The World Is Flat: A Brief History of the Twenty-first Century.  There is a more recent edition The World Is Flat 3.0: A Brief History of the Twenty-first Century

The book has had some influence.

What does Friedman mean when he says the world is flat?



What are the 3 eras of globalization according to Friedman?



How does this connect with our earlier coverage of globalization?


Is Friedman right?
Pankaj Ghemawat: Actually, the world isn't flat.


Key terms: globalization, social media, anti-globalization movement,

What is globaloney?  How is Ghemawat using the term?
In the past this term referred to an unrealistic foreign policy or global outlook.  That fits Ghemawat's usage, but Ghemawat is more specific. How? See 'globaloney' definitions below.





How does this connect with our earlier coverage of globalization?

If Ghemawat included data on film and television, what do you think he'd say?

If you are curious:
(1) "Why the World Isn't Flat" (in Foreign Policy) by Pankaj Ghemawat
(2) World 3.0: Global Prosperity and How to Achieve It by Ghemawat





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GlobalMedia: Social Media Important to Arab Spring Revolution? (U11-P2) [VID] Sp14


Other than helping individuals to communicate, what grander social role does the Internet play?


For example, the Internet can be used to speak to power and cause social change.  In the quote below McPhail notes the role blogs played in challenging power in 2002.

Quote originally taken from 2nd edition of Global Communication.


So, in the United States the Internet can be used to speak to power, but what about in other countries.  For the Internet to play a strong role, there would need to be a substantial amount of Internet users in a country.  What sort of growth is there for Internet use around the world?  According to McPhail (2nd edition),

Quote originally taken from 2nd edition of Global Communication.


The 3rd edition of McPhail has some interesting, updated numbers.  What changes do you note?
  1. China, 298 million
  2. U.S. 227 million
  3. Japan, 94 million
  4. India, 81 million
  5. Brazil, 68 million.
Global Communication: Theories, Stakeholders, and Trends
(For slightly more updated Internet use stats see this site, if you're curious.)

So, Internet use is certainly on the rise around the world, more so in some countries than in others.

------

On the world stage, the Internet, specifically social media, has been credited with building revolutions in countries and bringing down dictators.

Take for example, protests in the former-Soviet republic of Moldova in 2009.  It was called "Moldova’s Twitter Revolution."

More recently though, when one thinks of social media and revolution, one thinks of the Arab Spring.  The Arab Spring is "a revolutionary wave of demonstrations and protests occurring in the Arab world that began on Saturday, 18 December 2010."


A Map of Arab Spring Countries
(Image used under the Creative Commons Attribution 3.0,  image created by Kwamikagami)















Countries highlighted in black are countries in which the government was overthrown. From left to right the countries are Tunisia, Libya, Egypt and Yemen. Countries highlighted in other colors are countries in which some protesting occurred.


For a sense of the role social media played in Tunisia, see the following news clip.



What exactly did social media do Tunisia?  What was the role of social media?

Let's move from a specific example to a broader discussion about the role of social media has played in the Arab Spring.  Some say that social media is insignificant and others say social media play a few important roles in revolution.  What are both sides of the argument and what are the arguments on both sides.  Why, for example, would some say "no, social media doesn't play a role"?  To help answer these questions see the Zuckerman video below.

See specifically the presentation from 4:45 to 8:45 and the remainder if interested.


Note: Zuckerman is co-founded international blogging community Global Voices. Check it out of you are interested.




If you're curious and want to learn more about social media and revolution, check out
Revolution 2.0: The Power of the People Is Greater Than the People in Power: A Memoir







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GlobalMedia: Internet Basics (U11-P1) [VID] Sp14


Some basics:

What is the Internet?



Think of the Internet as the hardware and the World Wide Web as the software that runs on the Internet.  The Web is not the hardware.  It is collection of interconnected web pages that exist on the Internet.

Now, how did the Internet evolve as a medium of communication from email in the late '60 and early '70s to the web-based communication tools that we have today?




Update to Zuckerman video:

If we can think of the 1990s as the decade of the World Wide Web (web pages, blogs, etc.), we can think of 2000-2010 as the decade of social media.  The decade got off to a slow start, but by...
  • 2004: Facebook founded.
  • 2005: YouTube founded. Note the strong social/sharing aspect of YT.
  • 2006: Twitter founded.
  • etc.

Now, with an explanation of how the Internet works and how it evolved as a communication tool (e.g. social media), let's look how the Internet plays an important role in global communication (see next post).



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Thursday, April 10, 2014

GlobalMedia in the News: Malaysian Airlines PR, AP Photojournalist Killed, Touching Thai Ad + MORE [VID]

NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).


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Tuesday, April 8, 2014

GlobalMedia: International Public Relations: Case Study of U.S. Military Image in Afghanistan (U10-P4)


A case study is a method of teaching in which students are presented with a problematic scenario or case.  A case is an example or illustration of a problem or challenge.

Case studies are some times used in law classes and some times in public relations classes, for example.

After an international case is presented there is a common method used in PR courses.
  1. Define/describe the PR problem.
  2. Give ways for addressing or solving this problem.
  3. List resources needed for implementing solution(s).
  4. Give a timetable for implementation.
  5. State expected impact of solution.
  6. How did you use intercultural skills?

Intercultural skills to keep in mind when working through the international P.R. case
  • Be mindful
    • Be thoughtful, aware of differences
  • Be patience
    • It may be difficult at first
  • Be open-minded
    • Consider other ways of doing things, other views
  • Be tolerance of ambiguity
    • Things may not make sense. Be comfortable with uncertainty

Now, let's do a case or three.
Check out the following news videos about three back-to-back incidents between the U.S. military and the people of Afghanistan in early 2012.  As you are watching these, starting thinking about the above info.  What would you do to build a better relationship between the U.S. military and the people of Afghanistan?


Pentagon denounces Marine urination video (CBS Evening News - Jan. 2012)


Quran Burning Sparks Angry Afghan Protest (Associated Press - Feb. 2012)


Afghan Massacre: Video From Shooting Scene (ABC Evening News - Mar. 2012)




What would you do to build a better relationship between the U.S. military and the people of Afghanistan?

Also, now go through the method given above (i.e., 1. Define/describe the P.R. problem, etc.).  Also don't forget to think about how you'd use your intercultural skills in doing this P.R. work.



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GlobalMedia: Doing Some P.R. Work for the U.S. State Department (U10-P3) Sp14


Let's pretend that we are doing some public relations/advertising work for the U.S. State Department.  They want us to (1) promote a good image of the U.S. abroad and (2) promote tourism to the U.S.

What could we do?  How would we do that?

Where would we do that?  Let's say we focus on places where people first have contact with the U.S., in airports and in U.S embassies abroad.

As for the what, how about we put together a short video to be shown in the airports and embassies.

Think very carefully about what you would be in that video and why.

No, no.  Don't read on.  Seriously, think about what you'd put in the video and why.

O.K., now read on.
---

This above scenario actually played out few years back.  It actually happened.  Let's see how your ideas match up with those actually carried out.  Let's look at a series of videos.

A CNN News Report



The Actual Video Shown in Airports and Embassies
(See at least the first minute and the last minute to get a good feel for the video.)


The Making of the Portraits of America Video


Do you think this "Portraits of America" video was effective, based upon what you've see above?
Would you have done anything differently?




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GlobalMedia: International Advertising & Public Relations: Campaigns & Culture (U10-P2) Sp14


A campaign is “an operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign” (American Heritage Dictionary)

An advertising campaign for a certain new product could contain a "series of operations" like

  • putting out press releases to the news media,
  • putting ads in newspapers and
  • posting a viral video on YouTube about the new product.

The purpose of all these "operations" is to encourage purchase of the product.

Now, what about going global?


According to McPhail,
"There are three strategic models for planning global campaigns: standardized, adaptive, and country-specific.  In the standardized model, strategy is formed at the global headquarters and implemented in all operating areas [same or very similar in all countries].  In the adaptive model, a basic strategy [given from head-quarters] is adapted appropriately for each country where it will be implemented.  In a country-specific model, the strategic planning is shaped to fit one country [,more grass-roots]" (Global Communication: Theories, Stakeholders, and Trends)


Let's say we are doing advertising for the multinational corporation, McDonald's.  As part of the campaign that we are managing, they want 30 second TV ads for their new salads.  They want to sell salads (or localized versions of salads) around the world in many different countries.  Using each of the above models, how would this be done?  See any benefits or drawbacks to each approach?  What about in terms of costs and effectiveness?



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GlobalMedia: International Advertising & PR (U10-P1) Sp14


Advertising and public relations are playing an increasing role in international communication.  They've certainly gone global.

Let's start with some basic dictionary definitions.

Advertising: “The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media” (The American Heritage Dictionary).

Public Relations (P.R.): “The methods and activities employed to establish and promote a favorable relationship with the public” (The American Heritage Dictionary).

The basic dictionary definitions need a little modifying.
  • Add to the advertising definition, the key purpose of advertising: to persuade people to purchase.  "Attraction public attention" is a good first step, but not the ultimate goal.
  • Add to the P.R. definition, the idea of establishing, promoting and maintaining a relationship.  Secondly, add an "s" to the end of public.  What are the key publics that a company needs to have a good relationship with?  Externally: the government/law makers, other companies, customers, the media, etc. Internally: investors, employees, etc.
If you are curious, checkout some more online definitions of advertising and public relations.


With some basics out of the way, let's go global with advertising and P.R.


In his book, Global Communication: Theories, Stakeholders, and Trends, Thomas McPhail offers three key reasons why there has been a growth in international advertising and P.R.  Why has advertising and public relations gone global?

"1. Corporations themselves are going increasingly global and taking their advertising agencies with them.  This includes communication corporations as well as other sectors such as transportation, food, beverages, natural resources, credit cards, etc.
2. As multimedia outlets -- from privatized radio and television networks in Europe to new media and print outlets in Latin America -- expand, they require successful advertising campaigns in order to generate the revenues and attract new customers necessary to succeed as viable commercial enterprises.
3. The growth of satellite-delivered broadcasting channels, along with a rapid expansion of cable systems and networks, have in turn generated demand for increased use of advertising agencies in order to develop a sufficient customer base for either the new services themselves, or the problems they advertise."

Note that the first reason focuses on general companies, the second reason focuses on media companies that provide content and the third reason focuses on the media hardware companies.


In their book, Global Journalism: Topical Issues and Media Systems (4th Edition), de Beer and Merrill offer their own explanation for the expansion of international advertising and public relations.

Why the expansion?

  • Financial businesses, etc.
    • Economically connected
    • In short, business is global
  • Issues management & crisis management
    • Crises spread quickly on the ‘Net nowadays.
    • Some crises, like environmental and financial crises, easily cross borders.
    • In short, many issues/crises are global

In short, P.R. and advertising have to go global.




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DigPhotog: News & Tips - AP Photojournalist Killed, Camera & Skin, Smartphone Photography + MORE [VID]


NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).



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ResearchMethods: Media Research News: Twitter & Infidelity, Movie Synchronization, Bacon Shrinkage + MORE


NOTE: If for some reason your browser does not show the above news stories, then see the stories on Dr. Hart's Storify account at http://storify.com/WilliamHartPhD#stories. You may also want to consider updating your browser (Explorer or Chrome).



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Monday, April 7, 2014

DigPhotog: Smart Phone Photography: From Still Images to Moving Images [VID] (U9-P2) Sp14

Besides using your smart phone camera to take photographs (still images), you can also use your smart phone camera to take video (moving images).

Your smart phone or tablet apps are now taking advantage of this.  On Instagram, for example, you can now post 15 second videos along with your photographs.




Do note that when shooting video on your smart phone or tablet, the rules of composition still apply.  And now that you are adding more time and movement to the shooting of a subject, you can do some interesting things with the still photography rules of composition.

Note the for rule of composition discussed below.



Note also the techniques of getting a good hand-held video shot below.  The video below is about using a professional video camera, but the same techniques apply to you using your smart phone or tablet camera.





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DigPhotog: Smart Phone Photography: Tips and Tricks [VID] (U9-P1) Sp14

Let's now focus specifically on smart phone photography. Note the several pieces of advice that are offered in the video below.



In the video above the tap feature was mentioned. A tap on the screen sets the focus and the exposure. In the video below they talk about an app that un-bundles this and allows you to set the focus and exposure separately. Why is that important?

In the video below, note also the helpful advice about using a smart phone to do street photography, especially the use of the earphones. Toward the end of the following video there is also some helpful advice on finding your photography style.  We've talked about the importance of finding your style previously.



In the video above, the ProCamera app is mentioned because it separates or "un-bundles" exposure and focus. However, ProCamera is only for the iPhone. For an app that separates focus and exposure and is also available on Android, see Camera 360 [Apple | Android].


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ResearchMethods: Experiments: How to Design an Experiment (U10-P2) Sp14


First, a quick question: Based on name alone, which do you think is the worst form of experimental design?  Why?

Now let's look at each.


The diagrams in these slides explain how to do the different types of experimental designs.
Read these slides from left to right, starting with the random assignment of subjects into the treatment and control groups.  For each design, what are the steps after the random assignment?  That is, how do you do these types of experiments?

So, Post-test ONLY Control is a good design, but there is a problem.  Are we sure that the IV caused a change in the DV?  How would a pre-test help?


Again, this is a good experimental design.  However, there is a potential problem with this too.  Before the pre-test helped.  Now, the pre-test could be a problem.  How's it a problem?


How does the Solomon Four Group design help control for the possible influence of the pre-test?

The above designs are sub-types of full experiments with one independent variable.

However, what if you wanted to have more than on IV in your study?  How would you design an experiment for that?




Now, let's wrap up with a look at the "worst" designs.



If these are the "worst" designs why are we talking about them?  When would you use them?  Better than nothin'?

Which is better a quasi-experimental design or a pre-experimental design?  Why?  What standard are you using to judge whether one is "better" than another?

Speaking of experiments, catch the film reference in the last slide?


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