Monday, November 12, 2018

MediaTheory: Theories & RQs or Where Do RQs Come From? (W13-P3) Fa18


Note: Do the lecture notes below look familiar?



How does our discussion of theory and research question relate? How do RQs fit in the theory building process?

Theories are built. Theory building is a process. It starts with observation and, in a way, ends with observation.  See below.

Related terms:


Deduction: “inference in which the conclusion about particulars follows necessarily from general or universal premises“ (Merriam-Webster).





Induction: “inference of a generalized conclusion from particular instances“ (Merriam-Webster).






So, based on the above, where does research fit into the theory building process?  Are they the same thing?  What do the definitions tell us?

Now let’s try to develop some theory.



A more complete picture of the theory building process.




So, based on the above, where does research fit into the theory building process?  Are they the same thing?


How does our discussion of theory and research question relate? How do RQs fit in the theory building process?




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MediaTheory: RQs & H's: IVs, DVs, CVs & RQs (W13-P2) Fa18


Earlier we defined...
Research question (RQ): "An interrogative statement exploring the relationship between two or more constructs [concepts, variables, etc.]" (Stewart, 2002, p. 173).
More specifically, we could say an RQ is a question that asks about the influence of the independent variable on the dependent variable.

We didn't change anything.  We just added some further detail.  We just named the variables.

So what are independent variables, etc.?

  • Dependent variable (DV): the variable that is being influenced by another variable.
    • The value of the DV is dependent on the value of the IV.
  • Independent variable (IV): the variable that is doing the influencing.
  • Confounding variable: a variable that may also explain what is being studied, but is not a main focus of the study.

Example: Does violence in video games (IV) cause violent behavior in children (DV)?

What would that RQ look like if you diagrammed it?

How does the CV work in here?  Can you think of a CV for the above RQ?





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MediaTheory: RQs & H's: Research Questions & Hypotheses (W13-P1) Fa18


How do you do research?  It all starts with the RQ, the research question.


Research question (RQ): "An interrogative statement exploring the relationship between two or more constructs [concepts, variables, etc.]" (Stewart, 2002, p. 173).

In short, is there a relationship between one variable and another?

In the past I asked students to offer research questions they had a serious interest in answering.  Do the student examples below fit the definition?  Any problems you spot with the examples?

  • "Does visual stimuli, or auditory stimuli, in advertisements positively affect a consumers buying behavior, meaning will the consumer be inclined to buy if a stimulating message is communicated across one of the two communication channels."
  • "Is there a positive (or a negative) relationship between the amount of violence communicated in cartoons?"
  • "Is there an increase in female orgasms in relationships related to the increase in communication?"


What are the types of variables?
  • A variable is any concept that takes on two or more values.
  • Two types:
    • Nominal: Categories
      • e.g., gender, profession, race, nationality, etc.
    • Ordered: Takes on numerical values
      • e.g., age, IQ, a prejudice score, time in conversation, etc.
What's the difference you spot between nominal and ordered?

Note: We'll add other types later, but this will work for now.




Could you generate some RQs based on the variables listed under nominal and ordered?

More importantly, based on the research topic that you identified earlier, what are some possible RQs you could ask?

When thinking of media-oriented RQs make sure of the following:
  • RQs are questions that can be answered using research methodologies. (Remember: Ways of knowing?)
  • RQs are related to media.  At least one variable/concept should be related to media.



Now, that we've got a grasp on an RQ, what is exactly is an H?  They are related, right?

Hypothesis is a tentative statement about the relationship between two or more variables (the dependent and independent variables).
Null hypothesis is a statement that says there is no relationship between the research variables.

How are RQs and Hs similar?  How are they different?




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