Marriage of the Narrative Rhetoric Lit with Screenwriting Books

What do you get when you marry the narrative rhetoric lit with screenwriting books?
You get the theoretical mixed with the practical.
How to "marry" the two? Look for the common elements mentioned in both.
In the narrative rhetoric lit, Rowland (1999) writes that narrative rhetoric functions in six ways to persuade.
"1. Narratives add interest;
2. Narratives create identification;
3. Narratives function aesthetically to persuade;
4. Narratives encapsulate claims;
5. Narratives can be used to create an emotional response;
6. Narratives can transport us to another place and time." (p. 83).

Functions #2 and #5 are often mentioned in screenwriting books -- identification of the audience (Frensham, 1996, p.78-80), evoking emotion in the audience (Miller, 1998).