Monday, February 20, 2012

GlobalMedia: Definitions and Metaphors for Culture (U3-P2)

What is culture?

There are hundreds of definitions of culture in the literature.
Let's use this one:

Culture is a set of shared knowledge that influences a particular group of people’s behavior. (Hart)


Hofstede's Computer Metaphor:
Culture is the software of the mind.
We are programmed by our experiences.

File:Iceberg.jpg
Created by Uwe Kils 
The Iceberg Metaphor of Culture
"Above the waterline—what we can see; behaviors that are visible.
Below the waterline—what we cannot see; behaviors that are not visible or that do not make sense."



















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