ResearchMethods: Operationalization: Definition of Operationalization :) (U5-P1) [VID] Sp13

What is an operational definition?  What does it mean to operationalize a variable?

• “A statement that describes the observable characteristics of a concept being investigated…”(Frey, et.al).
• “Specifies the procedures [or operations] the researcher uses to observe the variables” (Stacks, et.al)
• Both I.V.s & D.V.s need O.D.s
• Operational definitions allow you to measure a variable.

What does the following Jeff Foxworthy comedy have to do with operationalization?  What is Foxworthy doing in his jokes?




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Operationalization Examples:

1. Let's say you are going to do some research on prejudice, how would you operationalize prejudice?

• Start with the conceptual definition or dictionary definition:
• “the irrational hatred or suspicion of a particular group, race, religion, or sexual orientation”(Jandt).
• What would the operational definition be?  How would you measure prejudice?

2. Let's say you are going to do some research on violence and video games, how would you operationalize violence?

• Conceptual/dictionary definition of violence: "exertion of physical force so as to injure or abuse" (Merriam-Websters)
• A 2/12/13 NYT news article about recent research on video games and violence

• See an example of recent video game and violence research:
• A longitudinal study of the association between violent video game play and aggression among adolescents.  by Willoughby T, Adachi PJ, Good M.  Developmental Psychology. 2012 Jul;48(4):1044-57.
• An aside: How would you cite this article in a reference section of a paper or article using APA format?
• A news story about a 2011 study: Violent video games make kids aggressive, study suggests

3. Let's say you are going to do some research on the effects of television on children, what would be the variables you'd study and how would you operationalize them?

• 2013 study:
• Study: TV Shows Can Affect Kids Behavior (AP video)
• Swapping violent shows for educational TV may boost children's behavior (CBS video)
• Certain Television Fare Can Help Ease Aggression in Young Children, Study Finds (NY Times)
• 2012 study in Journal of Communication:
• 'Social Aggression' Plagues Most Kids' Shows (ABC video)

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What are the basic “operational procedures” or ways of measuring variables?

Operational procedures:

1. Self-report 
2. Observer’s ratings
3. Observe behavior

How would you use these procedures with prejudice or violence?  Which would "work" better?




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