Public relations is what an organization does that “helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics” (Harlow).
If a toy company sold a product that was found to be harmful to children, what four groups (publics) would they want to be sure to work with?
Four key publics that an organization/company works with: (1) consumers, (2) government, (3) mass media, and (4) employees (internally).
What do PR people do?
- Writing and Editing
- Press releases, newsletters, reports
- Media Relations
- working with journalists, etc.
- Special events
- Speaking
- Production of company media
- Research and gather data for planning
- Etc.
An important task that a public relations person would take on would be the writing of press releases.
"A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy" (Wikipedia).
How to write a press release? What are the major elements of a press release?
What do the major elements of a press release look like when put all together to be released to the media?
Press Release Source: Rich, Writing and Reporting News.
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