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Has the social media bubble burst? - YouTube [VID]
BBC News - Today - What will TV look like in 80 years? [AUD]
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- Barely half of Americans can stream Netflix - Technology on NBCNews.com
- Satellite Broadband in Rural Regions
On Social Media...
On Film...
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- TIME Magazine -- Wireless issue -- August 27, 2012 Vol. 180 No. 9
- Did Samsung steal from Apple? - YouTube [VID]
- Apple eventually won the case.
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RE: Barely half of Americans can stream Netflix. Streaming speed is a big issue in my home. We have the highest download speed available in Suffolk through Verizon, and yet my son is unable to play Xbox live if I'm watching anything on Netflix. However, we can stream Netflix on three different televisions at one time. Attempting to play two online games at one time is not an option at all.
ReplyDeleteIs Social Media Marketing at a Saturation Point?
ReplyDeleteAlthough eMarketer projects minimal increases (1% to 3% through 2014)in the total market share of companies using social media for marketing to customers, this does not mean that social media marketing is nearing its saturation point. Such small increases (as compared to the 15% increase in 2010) simply imply that most existing companies with 100 or more employees have combined social media marketing to their existing marketing mix in efforts to reach broader audiences.
The shifting paradigm in social media marketing for many companies is to transition from the wide scale mass marketing of the past, to a more select and targeted customer base. This "targeted marketing" pairs companies with customers (and prospective customers)who are actively searching online for products that the company offers. This is unlike traditional advertising on such mediums as television or radio where messages are being sent to a large number of consumers who may have no interest or need for a company's porducts. Now, advertising can be individually tailored to the specific needs of the person viewing the message, essentially making the ad campaign more cost effective.
How news websites handled graphic images of Empire State Building shooting...
ReplyDeleteThere have been numerous debates throughout the history of mass media about the reporting of sensational media events. However, print publications operate between the fine lines of generating profits for shareholders, and reporting within the ethical boundaries of "...truth, accuracy, fairness, and responsibility to the public" (PRSSA, 2012).
The publication of images related to last week's shootings outside of the Empire State Building created another such debate. Were the images of shooting victems bleeding on the sidewalk too graphic? Could such images be interrpreted as an invasion of privacy? Or, could placing restrictions on publishing these images be considered an invasion on freedom of the press?
From a journalistic standpoint, every publisher has the right to tell the story from his/her point of view. And as a photojournalist, I believe that good photographic images enhance the telling of almost any story. But, from an ethical position, placement of overly graphic images should not be placed on the front page and displayed on newstands where they may be viewed by surviving relatives... Particularly so soon after the tragedy. Doing so could possibly alienate part of the readership base.
Reference:
Public Relations Student Society of America (PRSSA)(2012). Public Relations Ethics. Retrieved from http://www.prssa.org/about/Advocacy/Ethics.
Video: Has the social media bubble burst?
ReplyDeleteIn my opinion, the initial public offering of Facebook was overvalued from the start. Although the social media platform boasts a membership base of nearly a billion users, "...57% of Facebook users say they never click ads or other sponsored content when they use the site," according to a poll conducted by AP-CNBC (Bergman & Tausche, 2012). Essentially, investors were attracted to the company's huge membership base and assumed that if only a small percentage of Facebook users transitioned into consumers of products advertised on the website, then the Facebook IPO would become a NASDAQ success story.
However, Facebook closed at $19.10 on August 29th. Considerably lower than the high of $45.00 recorded on the first day of trading just three months ago. Actually, the company's stock has not closed higher than $27.00 since the first week of trading. But, the troubles of Facebook does not mean the end of the social media phenomenon. What it does mean is that companies that specialize specifically in social media must reconsider their options for reaching profitability. For starters, such companies need to offer value-laden products and services to users which are compatible with the social media platform (instead of relying so heavily on the collection of personal data from users which it sells to third-party vendors). What Facebook needs to recognize is that their company is the brand, and that is what members want to trust. Creating products that enhances user satisfaction improves the brand. In that regard, Facebook could learn a lot from Google.
Reference:
Bergman, J., and Tausche, K. (2012). Ahead of Facebook IPO, poll finds user distrust. Retrieved from http://www.usatoday.com/tech/news/story/2012-05-15/facebook-cnbc-ap-poll/54965298/1.
Is Social Media Marketing at a Saturation Point?
ReplyDeleteMedia is global and is changing everyday. Social media turns communication into interactive dialogue among individual,communities, and organizations. Social media is different from the traditional forms of media(newspapers,tv, film) because it is less expensive and anyone can publish or access information. Many business use Facebook,Twitter, and Youtube as ways of marketing and advertising. You can be researching on google or just simply playing a game on your phone and you can see advertising ads for different businesses. It's amazing how things are changing everyday.
California Cracks Down on Colleges' Social Media Monitoring
ReplyDeleteThe idea that colleges are demanding access to their accounts, requiring them the friend atheletics department employees on Facebook, and using software to monitor who publishes certain words is just ridiculous. In my opinioon. this is an example of how social media can be abused.
Did Samsung steal from Apple?
ReplyDeleteThe whole Apple and Samsung fued is like an average teen film. You have a popular person in High School (Apple) who needs to pass a certain class in oder to graduate. So, they find a "nerd" (Samsung) to help them pass the class. Once the popular person (Apple) achieves thier goal successfully and receives high praises the "nerd"(Samsung) wants recognition. The difference between real life and a movie is a contract. Samsung has been making products for Apple for years. Of course a contract was put in place for them to be compensated accordingly. But over the years Apple has become more successful than Samsung. You cannot sale a product to a company and then make a simular product and label it "better" than the competitors. To both parties I say "don't bite the hand that feeds you." There is enough money for everyone!