GlobalMedia: Music, MTV & Global Media: Global Media, Music & the Future (W4-P5) Sp15

Global Media, Music and the Future

Some of Crother's Emerging Developments especially relevant to music

• The global demand for other American products, like clothing styles and brands, restaurants and sports, is also likely to grow over time.
• Social networking will continue to be a platform for the spread of information, products, cultural styles, and political and social change around the world.
• The YouTube-ification of entertainment is likely to expand.
• Challenges to American movies, music, and television programs will arise for a variety of economic, political, and cultural reasons, leading to new alliances seeking to limit the effects of American popular culture within their communities.
• Increased exposure to American popular culture will encourage the development of hybrid forms that have value to local cultures.
• American popular culture may facilitate the emergence of a global culture, at least to a limited extent.
• Cultural integration is more likely within and among components of the Global North* than it is within and among the Global South*, thereby deepening the gap between north and south.
• Resistance to the spread of American popular culture, whether organized by states or by citizens, is likely to be hard.
• Nothing is inevitable about globalization and American popular culture.

*North–South Divide: a the "broadly considered a socio-economic and political divide. Generally, definitions of the Global North include North America, Western Europe and developed parts of East Asia. The Global South is made up of Africa, Latin America, and developing Asia including the Middle East" (Wikipedia).


"OSCEmap 2005". Licensed under CC BY-SA 3.0 via Wikimedia Commons.


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