What does imperative mean? Imperative: "impossible to deter or evade” (Dictionary.com).
- Technological imperative - technology is increasing intercultural interaction
- Communication Technology
- Transportation Technology
- Demographic imperative (in U.S.)
- U.S. Demographics (e.g., raise in Hispanic pop.)
- Immigration
- Economic imperative (globalization) - to do well in business, it is important
- Peace imperative / "A Wonderful World" (see video below)
- Self-awareness imperative - as we look to better understand others, we also come to better understand ourselves.
- Ethical imperative - it is the right thing to do
How does this relate to the previous post about hazards and benefits?
Source: Intercultural Communication in Context by Martin and Nakayama
"Hey Pops, what do you mean 'A Wonderful World'..."
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