Wednesday, August 31, 2016

MediaTech: Key Theories Related to Media Tech (W2-P5) Fa16

What are some key theories related to communication/media technology?

  • Diffusion of Innovations
  • Social Construction of Technology
  • Technological Determinism
  • Winston’s Model Communication Technology Development
  • Others...


Rogers' Diffusion of Innovations
“the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).

Winston’s Model of Communication Technology Technology Development, 
Winston's models explains how technologies develop from idea to prototype to diffusion.

Media Technology and Society: A History From the Telegraph to the Internet by Brian Winston.

More details on these theories later.

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