Thursday, February 16, 2017

GlobalMedia: Intercultural Com: Definitions and Metaphors for Culture (W6-P2) Sp17

What is culture?

There are hundreds of definitions of culture in the literature.
Let's use this one:

Culture is a set of shared knowledge that influences a particular group of people’s behavior (Hart).

Metaphors of Culture
  • Hofstede's Computer Metaphor:
    • Culture is the software of the mind.
    • We are programmed by our experiences.  We are taught our culture.
  • Hofstede's Game Metaphor:
    • Culture is "the unwritten rules of the social game."
  • The Iceberg Metaphor of Culture
    • Above the waterline—what we can see; behaviors that are visible.
    • Below the waterline—what we cannot see; values and beliefs that are not visible.


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