Thursday, February 2, 2017

GlobalMedia: Music, MTV & Global Media: Measuring the Spread of American Music (W4-P4) Sp17

So, if American music contains American values and if said music may cause changes in the cultures of other countries, then just how widespread is American music?

How would you measure how widespread?  What evidence would you give?

Ways to Assess the Preeminence of American Music in World Entertainment
  1. "A review of the top-selling albums of all time suggests the dominance of American music, for example. As of November 2011, there were twenty-seven albums that had sold at least fifteen million copies worldwide, and sixteen were the product of undeniably American acts. The Eagles’ Their Greatest Hits is tied with Michael Jackson’s Thriller for the number one selling album of all time, at twenty-nine million sales."
  2. "Similar evidence for American music prominence can be found in considering the individual artists and groups in terms of their certified global record sales. The most successful musical act of all time, for example, is not American: it is The Beatles, with 177 million album sales in their history."  However most other top selling artists and groups are American.
  3. "The dominance of American rock, country, and hip-hop is perhaps most evident in the direct linkage of music and television created in 1981 with the formation of the cable network MTV, Music Television. In their endless search for venues... An idea this profitable was sure to spread, and spread it did. Just ten years after its creation, MTV was available in 201 million households in seventy-seven countries ranging from Australia to Brazil to Hong Kong. MTV Europe grew from 3 million households in 1988 to 14 million in 1991 and then 37 million in 1992."

How else would you measure the spread of American music?  What evidence would you give?

International Billboard Charts (limited access)
Spotify Charts

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