Monday, October 15, 2018

MediaTheory: Diffusion and the Rate of Adoption (W9-P4) F18

What makes an innovation spread?  What makes the rate of adoption increase?  What are the key factors according to diffusion of innovations theory?  What are the characteristics (or attributes) of an innovation that makes it quickly become adopted?  

Specifically, what are the attributes of the innovation that make it spread?

Let's first think about these attributes in the context of early radio?  Do you see the attributes mentioned in the adoption of early radio.

See from about 0:30 to about 9:00 in the video below.

Now, how do these attributes of an innovation apply to the diffusion of social media like Facebook, Twitter, etc.?

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