Friday, August 30, 2013

MediaTech: Diffusion of Innovations and the History of Media Tech (U2-P4) Fa13


Rogers' Diffusion of Innovations
“the process by which an innovation is communicated through certain channels over time among the members of a social system.”(Rogers).


The graph above shows how people in a society over time adopt an innovation.

At first nobody had a TV in the U.S., but over time...


How does this theory help us understand how media technologies develop?  Does it help us understand the future of media technologies?


Source: Diffusion of Innovations, 5th Edition



Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.






No comments:

Post a Comment

Thank you for your comment.
Your comment will be reviewed.
If acceptable, it will be posted after it is carefully reviewed. The review process may take a few minutes or maybe a day or two.