Saturday, August 24, 2013

MediaTech: What is Communication? What is Technology? (U1-P2) fa13

What is Communication?
“Human communication is the process through which individuals – in relationships, groups, organizations, and societies – respond to and create messages to adapt to the environment and one another” (Ruben & Steward).

What is Technology?
DIFFUSION OF INNOVATIONS, 4TH ED.“a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome”(Rogers).

What exactly does that mean?  Break it down.  Piece by piece.


"Tech" in the Dictionary: (Dictionary.com and Merriam-Webster...)

How's the term "technology" used on Twitter right now.



So, given the above definitions, what is communication technology? Media technology?  


OpenClipArt.org

Is a pencil a technology? Is it a communication technology?











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1 comment:

  1. Certainly, the pencil is technology, although it may be considered outdated technology. Cave drawings and hieroglyphics were also technologies, and although they are also outdated, they still provide in-depth knowledge about how our early ancestors lived.

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