Thursday, September 1, 2016

MassMedia: Jenkins' Convergence and Transmedia Projects (W2-P1) [VID] Fa16

The concept of media convergence has been around for a while now, as the video below shows.

Now in this year, convergence is surely upon us.  And so, it is helpful to get a good grasp on the idea of convergence and related concepts.  This is especially relevant for young media professionals.  One book on the topic that I'd recommended is Henry Jenkin's Convergence Culture.

In his book Jenkins defines convergences as:
  • "A word that describes technological, industrial, cultural, and social changes in the ways media circulates within our culture. Some common ideas referenced by the term include the flow of content across multiple media platforms, the cooperation between multiple media industries, the search for new structures of media financing that fall at the interstices between old and new media, and the migratory behavior of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want. Perhaps most broadly, media convergence refers to a situation in which multiple media systems coexist and where media content flows fluidly across them. Convergence is understood here as an ongoing process or series of intersections between different media systems, not a fixed relationship."
Also in his book Jenkins defines a related concept that should be of special interests to media professoinal, especially the creators of stories.  The related concept is transmedia storytelling which Jenkins defines as "stories that unfold across multiple media platforms, with each medium making distinctive contributions to our understanding of the world, a more integrated approach to franchise development than models based on urtexts and ancillary products."

See the Jenkins video below for background, examples and further explanation.

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