Tuesday, September 5, 2017

SocietyMassCom: Basic Models of Communication (W3-P2) Fa17

Let’s cover two models and compare them.

Shannon-Weaver Model

Schramm Model

Note on Wilbur Schramm

"Wilbur Schramm was the founder of communication study.  If his contribution to the field could somehow be removed, there would not be a field of communication study.  It is doubtful that anyone else could have founded the field" (p. 476).

Whether we accept this fully or to a lesser degree, we still owe Schramm some respect and appreciation for his contributions.  He is a key part of our intellectual family.  The founding father?

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