Tuesday, September 5, 2017

SocietyMassCom: Mass Com -- What is it Good For? The Functions of Mass Communication (W3-P3) [VID]

Some of the functions or purposes.
  1. 1. Entertainment: “amusement or diversion provided especially by performers” (Merriam-Webster).

  2. 2. Surveillance: “Primarily the journalism function of mass communication, which provides information about the processes, issues, events, and other developments in society” (Pavlik & McIntosh, p. 8).

  3. 3. Correlation: “The ways in which media interpret events and issues and ascribe meanings that help individuals understand their roles within the larger society and culture” (Pavlik & McIntosh, p. 8).
    Who correlates for us? For example...
    pundit: "a person who gives opinions in an authoritative manner usually through the mass media" (Merriam-Webster). CNN example image. ESPN example.

  4. 4. Cultural transmission: “The transference of the dominant culture, as well as its subcultures, from one generation to the next or to immigrants, which helps people learn how to fit into society” (Pavlik & McIntosh, p. 8).

What functions do you spot in Logic music video?

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