SocietyMassCom: Buckingham’s Approach to Being Media Literate (W4-P4) Fa17

According to media literacy scholar, David Buckingham, a media literate person should ask a certain set of questions when “reading” a media text.  He breaks up his questions into four areas: production, language, audience, and representation.

• Within the area of production one would ask such questions as
• "Who makes media texts?" and
• "Who owns the companies?"
• Within the area of language one would ask such questions such as
• "How do media use different forms of language to convey ideas or meaning?'
• "How is meaning conveyed through the combination or sequencing of images, sounds or words?"   [Think semiotics]
• Within the area of audience one would ask such questions as
• "How are media aimed at particular audiences?”
• "How do they try to appeal to them?"
• Lastly, within Buckingham's area of representation one would ask such
  questions as
• "What is included and what is excluded from the media world?"and
• "Do media support particular views about the world?"
  

Share this post with others. See the Twitter, Facebook and other buttons below.
Please follow, add, friend or subscribe to help support this blog.
See more about me at my web site WilliamHartPhD.com.